The popular online property sales database, RightMove, has confirmed that their service for displaying the “typical” broadband ISP speeds at each of the 1 million+ homes listed on its website in the United Kingdom has now left the trial phase and become a permanent feature.
RightMove first began showing estimated copper line based broadband (ADSL/ADSL2+) ISP speeds in 2011 (here), which was enhanced last October 2013 by using data from Point Topic to improve the output. The development formed part of a successful two month trial and the service is now being formally introduced to help new home buyers.
The property giant claims that the new information is already proving popular and has been attracting over 400,000 page views a month. A separate survey of 3,000 RightMove users also found that broadband details were ranked as a more important feature, when searching for property, than information on transport links and nearby schools.
Bernard Phillips, Head of Consumer Platforms at Rightmove, said:
“We’re always considering new developments to our website and mobile platforms, to make sure we provide Rightmove users with the best property search experience and because we understand the benefits these have for our customers.
The trial exceeded our expectations so it’s become a permanent addition that further enhances our listings. We already offer a number of tools to help consumers make informed decisions about a property including local schools and transport links, and we’re pleased to be the first to add data on broadband, something that has become ingrained in people’s lives and an important factor when choosing a home.”
Visitors who use the free service can discover the average broadband speed in Megabits / sec (Mbps) that each property is able to deliver and whether or not it’s in an area where an upgrade to superfast broadband has become available.
Now if they could just make sure that the data being used was bang up-to-date, instead of from 30th June 2013, then it would be even more useful. As usual it’s always a good idea to check with an ISP first as their coverage data is likely to be more current.
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