Business ISP Entanet, which supplies wholesale Internet access and related communication services to a number of ISPs and businesses across the United Kingdom, has moved to boost sales by allowing their resellers to offer Fibre-to-the-Cabinet (FTTC) based superfast broadband connections with a free installation or migration.
The operator has done similar / time-limited promotions for resellers in the past but what separates this one from those is that the new offer does not impose a time limit. Entanet has also announced a special promotion for ISP partners that take its EWCS (Entanet Wholesale Carrier Services), which offers reduced costs for new connections and migrations to FTTC.
Paul Heritage-Redpath, Product Manager at Entanet, said:
“FTTx already represents 20% of broadband subscribers globally and we see this as a growth market for UK resellers. Our previous reseller promotion for packaged broadband products, which we ran until the end of January this year, was wildly successful. We have now evaluated the feedback and decided to extend the offer scope – and to also provide additional incentives for our wholesale customers to drive FTTC sales. Combined with our competitive, unlimited fibre products, we think these offers give all our partners a great opportunity to increase their fibre broadband sales.”
The separate wholesale promotion runs until 30th September 2014 and “aims to help partners buying ‘tails’ and aggregated bandwidth (as opposed to predefined allowance packages) to increase their sales of FTTC connections“. Prices for EWCS connections and migrations have been simplified, with a single one-off price of £40 being introduced for all options.
The connection charge for FTTC (all speed variants) on EWCS has also been reduced from £80 to £40 +vat, while FTTC fibre-to-fibre migration between ISPs has fallen from £53 to £40 and migration from the IPstream or WBC platform to FTTC (all copper to fibre, including CP to CP and LLU migrations) has also been cut from £80 to £40.