EE UK Launch GBP1 Per Week 4G Pay-As-You-Go Packages

Mobile operator EE has moved to “transform” the United Kingdom’s market for Pay-As-You-Go (PAYG) services by launching a new range of 4G (LTE at 1800MHz) compatible packages from just £1 per week, but don’t expect a huge data allowance for that.

The new packs have been split into three categories to represent common customer usage patterns; Everything Packs, Talk and Text Packs and the Data Pack. The Data Pack includes just one option for £1 per week, which gives you 100MB of data, 10 minutes worth of calls and 10 texts. The other categories are as follows.

Everything Packs

Talk and Text Packs

Crucially this system means that if you get your pack each week or month then every three months you can add more minutes, texts or data at no extra cost. According to EE, 70% of mobile PAYG users spend less than £10 per month, but whether that means customers will actually be attracted by the new offers remains to be seen.

Customers will also get up to £20 off a new phone from any EE shop once they’ve been using the service for at least three months, as well as access to other things like EE Wednesdays (2-4-1 deals on cinema tickets and EE Tickets).