Ed’s Easy Diner Restaurants Upgraded with FREE WiFi

Some 34 Ed’s Easy Diner restaurants across the United Kingdom have now been upgraded to offer a free WiFi Internet access service thanks to a new deal with The Cloud (BSkyB).

The chain, which is described as being a “growing force in the retro burger” industry, informs diners that they should search for “_thecloud” (SSID) and sign-in. In the future, Ed’s Easy Diner plans to extend its partnership with The Cloud and explore ways of using data analysis to understand its customers.

“WiFi is simply a part of eating out – diners check-in, search for offers, upload a photograph of their meal to Facebook and so on. It’s a part of everyday life and we needed to adapt,” said Andrew Guy, CEO of Ed’s Easy Diner. “We want to provide a solid WiFi service so customers can sign-up to Ed’s Club and retrieve the offers that come with that. It’s all part of ensuring we give people the service they want. The Cloud has an excellent reputation. It was the perfect fit for us and even our customers asked for it specifically.”