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Small UK Business Managers Puzzled by Broadband and Internet Services

Wednesday, Aug 26th, 2015 (8:26 am) - Score 557

A new survey of 1,141 small and medium sized business bosses, which was conducted by the Daisy Group, has found that a staggering 92% have virtually no understanding of data centres, while 75% have no clue about VoIP and 44% are puzzled by “fibre broadband” (ISPs sometimes get that one wrong too).

The survey also found that only 43% could explain what Cloud services were and just 30% showed an understanding of ADSL broadband, although in fairness ADSL is more of a technical term. More surprisingly there are still 20% or so that have no clue what WiFi does.

Kate O’Brien, Marketing Director at Daisy Group, said:

Our research highlighted that there is a gap in understanding the technologies that have been designed for business. In particular, we were shocked to find that 75% of people didn’t know what VoIP is, especially considering it is a billion pound industry which has been rocketing in popularity over the last five years, due to its ability to dramatically cut businesses’ phone bills.”

In the business world knowledge is power and the ability to understand how you can boost sales or cut costs by harnessing everything that’s available to you does afford a huge advantage, yet if you lack the necessary familiarity then the opposite may become true.

On the other hand it’s wrong to assume that all business owners should be inherently familiar with I.T jargon, particularly since there will be some firms where such knowledge could be completely irrelevant. But seriously, how can you not know about WiFi?

Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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