Supermarket giant ASDA has today signed a revised deal with BT, which for the first time will allow their ASDA Mobile service to make use of the EE’s faster 4G network via an extension of their existing Mobile Virtual Network Operator (MVNO) agreement.
Previously the ASDA Mobile service could only offer 3G data access, which put them at a growing disadvantage against 4G equipped competitors. As a result of today’s deal, which will run until 2020, “hundreds of thousands” of subscribers should soon be able to access faster Mobile Broadband speeds (Spring 2017).
At present EE’s 4G network coverage reaches 75% of the UK’s landmass, although this is due to hit 95% by 2020.
Gerry McQuade, CEO of BT Wholesale & Ventures, said:
“The strength and breadth of the EE 4G mobile network and our ability to provide excellent levels of customer service on a fully managed basis makes BT the ideal partner for ASDA Mobile. We’re very proud to have helped them achieve award winning levels of customer service and the move to 4G will only make them a stronger force to be reckoned with in the marketplace. With ASDA stores boasting a footfall of 19 million customers, we have a terrific opportunity to help ASDA Mobile to significantly grow its business and customer base.”
Richard Phillips, VP of ASDA Mobile, said:
“ASDA is delighted to extend our partnership with EE as it allows us to provide faster speeds and easier top ups for our customers. Combined with our award winning customer service and excellent value, ASDA Mobile becomes an even more compelling proposition for our customers.”
The new agreement will also provide ASDA Mobile with an automatic debit facility, which allows PAYG customers to set up an alert to notify them when their credit is running low and automatically top up their credit by a chosen amount.