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Article Archive for Category Tag: Advertising Standards


18th November, 2015 - 8:28 am (1 Comment)

Several members of the public and Sky (Sky Broadband) have succeeded in getting the Advertising Standards Authority to ban a press, website, poster and TV ad for BT’s various TV and broadband bundles, all of which claimed that BTSport was “free” even though there were caveats and contradictions galore.

sky broadband uk

11th November, 2015 - 9:07 am (0 Comments)

The Advertising Standards Authority (ASA) has banned both a regional press and website advert for the Sky Broadband and Talk services after Virgin Media complained that the promotions misleadingly claimed that Sky offered the “best customer service” of any ISP, which could not be fully substantiated.

talktalk uk isp

10th November, 2015 - 2:39 pm (8 Comments)

The Advertising Standards Authority (ASA) has confirmed that they’ve opened an investigation after TalkTalk admitted that they’d got the pricing wrong on one of their snail mailed leaflet adverts, which promised that new customers could “save up to £476 vs BT, [Sky Broadband] and [Virgin Media]“.

vodafone uk broadband

2nd September, 2015 - 9:03 am (1 Comment)

The Advertising Standards Authority has banned a national press and website advert for Vodafone’s mobile network after Three UK complained that the promotions could not substantiate the claims of being “unbeatable at connecting your calls” and “unbeatable at keeping your calls connected“.

fibre optic broadband cables

29th July, 2015 - 9:48 am (9 Comments)

The debate over whether or not broadband ISPs that don’t sell a pure “fibre optic” (FTTH/P) broadband connection should be allowed to use such terminology in their adverts is nothing new, but a new ruling by the Government of France shows that some countries are taking a stand.

advertising broadband uk investigation

22nd July, 2015 - 2:16 pm (0 Comments)

The Citizens Advice agency has once again criticised the way in which some home broadband ISPs promote their services, such as via allegedly “hidden charges” like phone line rental, starter fees and router delivery costs.

virgin media 2014 uk logo

22nd July, 2015 - 7:33 am (2 Comments)

The Advertising Standards Authority has upheld two complaints against website adverts for Virgin Media’s cable broadband and phone deals, which they ruled were misleading due to the operator raising the cost above what they promoted and thus being in breach of Ofcom’s rules on mid-contract price hikes.

uk advertising standards authority

8th July, 2015 - 7:52 am (8 Comments)

When is a contract not a contract? A small but interesting ruling by the UK Advertising Standards Authority has cleared up a confusion over whether service providers should be allowed to promote short monthly (30 day) style contracts as “no contract” products.

uk \"up to\" broadband speeds

18th June, 2015 - 8:36 am (11 Comments)

Consumer magazine Which? has published a new report that attacks some of the biggest broadband ISPs, particularly BT, TalkTalk and PlusNet, for allegedly continuing to promote Internet download speeds that the majority of their customers will never be able to achieve. But are tougher advertising rules the best fix?

uk advertising standards authority

3rd June, 2015 - 7:29 am (0 Comments)

UK ISP Sky Broadband has successfully nudged the Advertising Standards Authority to ban a TalkTalk press advert, which was ultimately ruled to have misleadingly claimed to offer “Britain’s Best Deals on totally unlimited broadband packages“.

talktalk uk isp

6th May, 2015 - 7:51 am (0 Comments)

The Advertising Standards Authority (ASA) has banned a TV advert for TalkTalk’s unlimited broadband service after it misleadingly claimed to offer a “network connection that’s a whopping 99.9% reliable” and because it also failed to make clear that the offer was only available to new customers.


22nd April, 2015 - 8:03 am (9 Comments)

The on-going rollout of superfast capable “fibre broadband” (FTTC/P) services across the UK by BT has hit a snag after the Advertising Standards Authority (ASA) ruled that the revised estimated service availability dates, which BTOpenreach supply, were “likely to mislead consumers” because they were not based on a proper analysis.

virgin media 2014 uk logo

1st April, 2015 - 8:17 am (1 Comment)

The Advertising Standards Authority has ruled that Virgin Media misled consumers by claiming that they could get “Unlimited data” (Mobile Broadband) on one of their mobile 3G SIM-Only tariffs, except that customers who exceeded 3.5GB of data in any 30-day period found that their speeds were throttled to just 384Kbps (0.38Mbps).

sky broadband uk

1st April, 2015 - 7:52 am (0 Comments)

A complaint by Virgin Media has prompted the UK Advertising Standards Authority (ASA) to ban Sky Broadband’s apparently “misleading” claim of being able to offer “99.9% core network reliability“.

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