» UK ISP News Archive » Article Archive - Tag: Advertising Standards (108 Posts Found)
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Article Archive for Category Tag: Advertising Standards

 
o2 uk

3rd February, 2016 - 9:13 am (5 Comments)

The Advertising Standards Authority has reversed an old decision by choosing to ban an early 2014 press advert for one of O2’s mobile tariffs, which was found to mislead because of small print that contradicted the headline cost by pointing to an RPI (inflation) linked price rise.

three uk mobile broadband

3rd February, 2016 - 8:37 am (3 Comments)

The Advertising Standards Authority (ASA) has banned a banner advert for Three UK’s service after it misleadingly claimed to offer the “UK’s lowest price” on a tariff that bundled in the Samsung Galaxy S6 Smartphone for £35 per month. Except it wasn’t the cheapest.

uk \"up to\" broadband speeds

27th January, 2016 - 8:16 am (0 Comments)

It’s nearly four years since the Advertising Standards Authority (ASA) first introduced tougher rules to tackle misleading promotions of broadband ISP speed (here) and the organisation seems unlikely to toughen its stance again, especially with related complaints falling by half. Meanwhile Ofcom’s new speed rules are about to be enforced.

good_versus_bad_opinions

23rd January, 2016 - 3:06 am (2 Comments)

Internet providers from across the United Kingdom have today given a deeply divided reaction to the recent proposals from Ofcom and the Advertising Standards Authority, which among other things could soon force providers to combine the cost of broadband and line rental (phone) into a single price.

uk advertising standards authority

21st January, 2016 - 12:01 am (16 Comments)

A new joint study from Ofcom and the Advertising Standards Authority (ASA) has ruled that the current approach to broadband price advertising is “likely to mislead” and as a result UK ISPs will, from 30th May 2016, be forced to adapt their approach. But the new approach may create some problems of its own.

advertising broadband uk investigation

29th December, 2015 - 1:08 am (2 Comments)

Some broadband ISPs are worse than others when it comes to “misleading” promotions of their services. So, as we prepare to bid farewell to another year, ISPreview.co.uk takes a quick look back over the past 12 months to see which providers suffered the most bans for bad advertising.

advertising broadband uk investigation

23rd December, 2015 - 8:33 am (9 Comments)

Once again the Citizens Advice agency has claimed that “misleading adverts” for home broadband packages are making it “too difficult” for consumers to work out which promotion is the cheapest. But their proposed fix of forcing ISPs to include line rental into a single price could create new problems.

bt_sport_broadband

18th November, 2015 - 8:28 am (1 Comment)

Several members of the public and Sky (Sky Broadband) have succeeded in getting the Advertising Standards Authority to ban a press, website, poster and TV ad for BT’s various TV and broadband bundles, all of which claimed that BTSport was “free” even though there were caveats and contradictions galore.

sky broadband uk

11th November, 2015 - 9:07 am (0 Comments)

The Advertising Standards Authority (ASA) has banned both a regional press and website advert for the Sky Broadband and Talk services after Virgin Media complained that the promotions misleadingly claimed that Sky offered the “best customer service” of any ISP, which could not be fully substantiated.

talktalk uk isp

10th November, 2015 - 2:39 pm (8 Comments)

The Advertising Standards Authority (ASA) has confirmed that they’ve opened an investigation after TalkTalk admitted that they’d got the pricing wrong on one of their snail mailed leaflet adverts, which promised that new customers could “save up to £476 vs BT, [Sky Broadband] and [Virgin Media]“.

vodafone uk broadband

2nd September, 2015 - 9:03 am (1 Comment)

The Advertising Standards Authority has banned a national press and website advert for Vodafone’s mobile network after Three UK complained that the promotions could not substantiate the claims of being “unbeatable at connecting your calls” and “unbeatable at keeping your calls connected“.

fibre optic broadband cables

29th July, 2015 - 9:48 am (9 Comments)

The debate over whether or not broadband ISPs that don’t sell a pure “fibre optic” (FTTH/P) broadband connection should be allowed to use such terminology in their adverts is nothing new, but a new ruling by the Government of France shows that some countries are taking a stand.

advertising broadband uk investigation

22nd July, 2015 - 2:16 pm (0 Comments)

The Citizens Advice agency has once again criticised the way in which some home broadband ISPs promote their services, such as via allegedly “hidden charges” like phone line rental, starter fees and router delivery costs.

virgin media 2014 uk logo

22nd July, 2015 - 7:33 am (2 Comments)

The Advertising Standards Authority has upheld two complaints against website adverts for Virgin Media’s cable broadband and phone deals, which they ruled were misleading due to the operator raising the cost above what they promoted and thus being in breach of Ofcom’s rules on mid-contract price hikes.

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