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Article Archive for Category Tag: Advertising Standards


1st July, 2016 - 12:34 pm (31 Comments)

Lord Smith of Finsbury (Chris Smith), who is Chairman of the United Kingdom’s Advertising Standards Agency, has put down another complaint against ISPs that promote slower hybrid-fibre FTTC (VDSL) connections as “fibre optic broadband“. Apparently it’s because pure FTTP/H lines are still too “niche,” but he acknowledges that this may change in the future.

hyperoptic east village fibre optic installation

15th June, 2016 - 8:05 am (3 Comments)

The Advertising Standards Authority has ruled that UK ISP Hyperoptic did not break ad rules by describing their 1Gbps Fibre-to-the-Building (FTTB) broadband network as “true fibre” and “full fibre optic broadband“, despite the last bit of connectivity into homes being done over Cat5e copper cable.


1st June, 2016 - 8:14 am (6 Comments)

The Advertising Standards Authority has banned a website advert for TalkTalk’s Super Router (Huawei HG633 / HG635) hardware after BT complained that the device was making misleading performance claims, such as one that boasted of delivering “the strongest signal and fastest speeds in the UK.”

bt 80mbps_fttc_broadband

27th May, 2016 - 1:16 pm (3 Comments)

Internet providers should brace themselves for yet more changes after the Advertising Standards Authority bowed to Government concern and announced that they would conduct consumer research, which will examine whether the broadband speed claims made by ISPs are fair.

three uk mobile broadband

26th May, 2016 - 8:02 am (3 Comments)

Earlier this year Three UK announced that it intended to become one of the first UK mobile operators to roll-out network-level advert blocking technology for its Mobile Broadband (3G and 4G) customers. The operator has now confirmed that their first 24-hour trial will be run in mid-June 2016.


18th May, 2016 - 2:01 pm (6 Comments)

The Advertising Standards Authority (ASA) has banned a website advert for the Hull (East Yorkshire) focused wireless ISP Wisper Broadband after it claimed to offer “Super Fast … speeds of between 10 and 20 MBPS day and night“, but at least one customer only received 1-3Mbps.


11th May, 2016 - 8:35 am (0 Comments)

The Advertising Standards Authority (ASA) has banned a press advert for Three UK’s mobile network after rival EE and a member of the public both complained that the operator’s claim to offer “the undisputed. UK’s most reliable network” was misleading.

bt infinity broadband vision iptv

4th May, 2016 - 8:12 am (0 Comments)

Telecoms giant BT has landed itself in hot water again after the Advertising Standards Authority (ASA) was forced to ban three of their TV adverts for making “misleading” BTInfinity (FTTC) “fibre broadband” quality claims versus rival UK ISPs Sky Broadband and Virgin Media.


4th May, 2016 - 12:01 am (9 Comments)

The Advertising Standards Authority has today confirmed that fixed line broadband providers in the United Kingdom will, with effect from 31st October 2016, be required to offer clearer advertising of their service prices by including the cost of line rental into their total monthly fee.

advertising broadband uk investigation

3rd May, 2016 - 12:43 pm (4 Comments)

The Advertising Standards Authority (ASA) will this week unveil their final proposals for clearing up misleading broadband prices and TalkTalk is the first to jump, with the ISP pledging to adopt a single “all-in pricing” for their bundles of broadband, phone (line rental) and / or mobile and TV.

slow broadband speed

16th April, 2016 - 8:17 am (20 Comments)

The cross-party British Infrastructure Group (BIG), which is led by Grant Schapps MP, has announced the launch of a new campaign that aims to change the “scandal” of how most ISPs advertise broadband speeds that only 10% of the fastest customers can actually achieve.

sky broadband uk

13th April, 2016 - 8:00 am (0 Comments)

BT has lost its complaint against an October 2015 website advert for one of Sky’s bundles, which offered a “Best Price Guarantee” on a bundle that allowed existing Sky Sports customers with Sky Broadband to get “the best monthly price for unlimited broadband and BTSport“.

fibre optic cable uk

2nd April, 2016 - 9:12 am (9 Comments)

The French government has now officially introduced a new decree that makes it much more difficult for broadband ISPs to advertise their services using “fibre optic” terminology if the network doesn’t actually deliver a fibre cable to your home. If only the UK would follow suit.

telephone warning uk

22nd March, 2016 - 7:44 am (20 Comments)

The Government’s Digital Economy Minister, Ed Vaizey, risks shunning smaller ISPs by proposing a significant shift in the broadband and phone market, which on the upside could mean an end to separate line rental charges and clearer pricing. But you’ll still pay for the line.

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