» UK ISP News Archive » Article Archive - Tag: Advertising Standards (116 Posts Found)
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Article Archive for Category Tag: Advertising Standards

 
slow broadband speed

16th April, 2016 - 8:17 am (20 Comments)

The cross-party British Infrastructure Group (BIG), which is led by Grant Schapps MP, has announced the launch of a new campaign that aims to change the “scandal” of how most ISPs advertise broadband speeds that only 10% of the fastest customers can actually achieve.

sky broadband uk

13th April, 2016 - 8:00 am (0 Comments)

BT has lost its complaint against an October 2015 website advert for one of Sky’s bundles, which offered a “Best Price Guarantee” on a bundle that allowed existing Sky Sports customers with Sky Broadband to get “the best monthly price for unlimited broadband and BTSport“.

fibre optic cable uk

2nd April, 2016 - 9:12 am (9 Comments)

The French government has now officially introduced a new decree that makes it much more difficult for broadband ISPs to advertise their services using “fibre optic” terminology if the network doesn’t actually deliver a fibre cable to your home. If only the UK would follow suit.

sky broadband uk

16th March, 2016 - 7:21 am (1 Comment)

A complaint by BT has caused the Advertising Standards Authority to ban a May 2015 press advert for Sky Broadband’s up to 38Mbps Sky Fibre (FTTC) service, which was found to have misleadingly claimed that it offered the “Fastest peak time speeds measured by Ofcom.”

advertising_standards_authority_uk_2016

9th March, 2016 - 7:35 am (7 Comments)

The Advertising Standards Authority has banned an old website advert for Plusnet’s broadband packages, which “misleadingly” claimed to offer a “TOTALLY UNLIMITED” and “Truly unlimited” service with no usage limits. But in reality there was a poorly explained traffic management policy.

virgin_media_coaxial_cable_advertised_as_fibre_optic

7th March, 2016 - 8:53 am (51 Comments)

The seemingly endless debate about the pros and cons of advertising hybrid-fibre broadband connections as “fibre optic” has once again reared its head after a number of refreshed adverts for Virgin Media’s cable network began promoting their service as “optical fibre” alongside pictures of what is clearly a copper core coaxial cable.

bt openreach logo uk

16th February, 2016 - 7:45 am (3 Comments)

Most people with IT knowledge know that the Internet stemmed from a 1960’s project in the United States (ARPANET), but apparently nobody told BTOpenreach (you know.. that company responsible for phone and Internet services) after one of their adverts hailed the UK as the “country that invented the internet“. Oops.

uk advertising standards authority

10th February, 2016 - 7:58 am (1 Comment)

BT and Sky Broadband have successfully lobbied the Advertising Standards Authority to ban three adverts for Virgin Media’s broadband, which misleadingly claimed that the cable ISP was the best for “streaming” (e.g. Netflix) and that it also offered a “faster wireless hub” (router) than the others.

o2 uk

3rd February, 2016 - 9:13 am (5 Comments)

The Advertising Standards Authority has reversed an old decision by choosing to ban an early 2014 press advert for one of O2’s mobile tariffs, which was found to mislead because of small print that contradicted the headline cost by pointing to an RPI (inflation) linked price rise.

three uk mobile broadband

3rd February, 2016 - 8:37 am (3 Comments)

The Advertising Standards Authority (ASA) has banned a banner advert for Three UK’s service after it misleadingly claimed to offer the “UK’s lowest price” on a tariff that bundled in the Samsung Galaxy S6 Smartphone for £35 per month. Except it wasn’t the cheapest.

uk \"up to\" broadband speeds

27th January, 2016 - 8:16 am (0 Comments)

It’s nearly four years since the Advertising Standards Authority (ASA) first introduced tougher rules to tackle misleading promotions of broadband ISP speed (here) and the organisation seems unlikely to toughen its stance again, especially with related complaints falling by half. Meanwhile Ofcom’s new speed rules are about to be enforced.

good_versus_bad_opinions

23rd January, 2016 - 3:06 am (2 Comments)

Internet providers from across the United Kingdom have today given a deeply divided reaction to the recent proposals from Ofcom and the Advertising Standards Authority, which among other things could soon force providers to combine the cost of broadband and line rental (phone) into a single price.

uk advertising standards authority

21st January, 2016 - 12:01 am (16 Comments)

A new joint study from Ofcom and the Advertising Standards Authority (ASA) has ruled that the current approach to broadband price advertising is “likely to mislead” and as a result UK ISPs will, from 30th May 2016, be forced to adapt their approach. But the new approach may create some problems of its own.

advertising broadband uk investigation

29th December, 2015 - 1:08 am (2 Comments)

Some broadband ISPs are worse than others when it comes to “misleading” promotions of their services. So, as we prepare to bid farewell to another year, ISPreview.co.uk takes a quick look back over the past 12 months to see which providers suffered the most bans for bad advertising.

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