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Article Archive for Category Tag: asa


14th July, 2014 - 1:32 am (7 Comments)

The Advertising Standards Authority (ASA) looks set to ban an add-on service from Lycamobile, which perhaps misleadingly claimed to offer “UNLIMITED 4G DATA“, after the mobile operator failed to respond to the advertising watchdogs enquiries.

talktalk uk isp

9th July, 2014 - 7:56 am (4 Comments)

The Advertising Standards Authority (ASA) has banned a mailing, website and press advert for TalkTalk after a member of the public and BT complained that the ISP was misleading the public by claiming to offer “Britain’s lowest priced” totally unlimited broadband service in all three promotions.

bt uk isp logo

9th July, 2014 - 7:23 am (5 Comments)

The Advertising Standards Authority (ASA) has banned a BT direct mailing advert, which Sky Broadband claimed had mislead recipients of the promotion because it implied that Sky would “switch off” O2′s old fixed line home broadband service in April 2014 (i.e. suggesting that customers might be left stranded).

uk advertising standards authority

11th June, 2014 - 7:45 am (6 Comments)

The UK Advertising Standards Authority (ASA) has upheld a complaint by TalkTalk and several others against a TV advert for BT’s Sport service, which failed to make sufficiently clear that it wasn’t free to business customers or that it was only available to view online, unless customers also had access to Sky Digital or BT TV with superfast broadband via BTInfinity.

uk advertising standards authority

21st May, 2014 - 7:40 am (24 Comments)

The UK Advertising Standards Authority (ASA) has banned a direct mailing advert for EE’s Home Broadband service after rival ISP BT complained that the promotions claim to offer “Britain’s most reliable broadband for staying connected” was misleading. But BT had less luck getting a promo for the ISPs BrightBox2 router taken down.


30th April, 2014 - 8:38 am (4 Comments)

A series of complaints by Sky (Sky Broadband) has caused the Advertising Standards Authority to ban a direct mailing promotion for Virgin Media’s broadband, TV and phone bundles, which omitted material information regarding the differences between the two services and failed to make adequately clear the basis of a £214.95 savings claim.


30th April, 2014 - 7:37 am (0 Comments)

The UK Advertising Standards Authority has once again had to ban two adverts for O2′s mobile Internet data roaming tariff (O2 Travel) after it claimed to offer “a day’s data for £1.99 … whatever you get up to on the continent“, which failed to mention the small matter of a 15MB usage cap.


9th April, 2014 - 1:39 pm (13 Comments)

Mobile operator Lycamobile, which uses O2′s Mobile Virtual Network Operator (MVNO) platform, has launched a new 4G based top-up (UK Plan 12) that claims to offer 500 UK minutes with “unlimited” texts and data for just £12. Sounds good, until your connection gets throttled back to almost dialup speeds.


5th March, 2014 - 7:58 am (15 Comments)

Sometimes rulings by the Advertising Standards Authority can seem a little overzealous and their latest decision to stop rural fibre optic broadband ISP Gigaclear from advertising absolute Internet speeds (e.g. 1000Mbps without the notorious “up to” prefix) on their website might just stray into that territory. Hyperoptic, B4RN and Gigler take note.


5th February, 2014 - 7:48 am (4 Comments)

It’s well known that Satellite ISPs can place strict Traffic Management style measures on their Internet access services and now the Advertising Standards Authority has stepped in to stop one provider, Avonline Broadband, from promoting the products alongside “UNLIMITED” usage claims on their website. Other providers take heed.


22nd January, 2014 - 8:21 am (2 Comments)

Cable operator Virgin Media has had one of its Direct Mailing (booklet) adverts banned by the Advertising Standards Authority after it failed to make immediately clear that the half price offer it was peddling didn’t apply to the cost of line rental.


22nd January, 2014 - 8:00 am (9 Comments)

It’s surprising this hasn’t happened sooner. The UK Advertising Standards Authority (ASA) has, following a complaint by EE, banned several adverts for Three UK after they “misleadingly” claimed to offer an “Ultrafast” connection using their “3.9G” (DC-HSDPA) Mobile Broadband network.


8th January, 2014 - 7:58 am (1 Comment)

The United Kingdom’s Advertising Standards Authority (ASA) has kicked off 2014 by upholding a variety of complaints against “misleading” adverts for broadband and other services supplied by Sky Broadband (BSkyB), AOL Broadband, TalkTalk, Virgin Media and separately also YouView’s (IPTV) platform that some of the big ISPs use.


11th December, 2013 - 7:23 am (0 Comments)

The Advertising Standards Authority (ASA) has banned a Twitter tweet advert from O2 UK after it misleadingly claimed that customers using their Mobile Broadband connection to roam while travelling around Europe would only need to pay £1.99 for a day’s worth of data usage, which failed to mention the tiny usage allowance.

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