» UK ISP News Archive » Article Archive - Tag: Advertising Standards (132 Posts Found)
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Article Archive for Category Tag: Advertising Standards

 
hyperoptic_2015_logo

14th September, 2016 - 7:11 am (5 Comments)

The Advertising Standards Authority has banned a direct mailing advert for Hyperoptic’s 1Gbps capable FTTP/B broadband network because it wasn’t “obviously identifiable as a marketing communication” and looked more like a card for undelivered mail.

80mbps bduk \"up to\" broadband speed limit traffic sign

10th August, 2016 - 8:04 am (18 Comments)

The Local Government Association, which represents around 370 councils across England and Wales, has warned that the way broadband ISPs advertise their service speeds is particularly “misleading” for consumers in rural areas. Instead they want providers’ to promote “average” speeds and to also include upload speeds into their promotions.

advertising_standards_authority_uk_2016

3rd August, 2016 - 10:21 am (1 Comment)

A complaint by mobile operator Three UK has caused the Advertising Standards Authority (ASA) to ban two website promotions for 4G pay-monthly mobile plans from the Carphone Warehouse, which misleadingly claimed to be offering the “UK’S LOWEST PRICE” and “THE BEST PRICE.”

three_uk_makeitright

27th July, 2016 - 10:48 am (13 Comments)

Mobile operator Three UK’s long standing promotions of “all-you-can-eat data” on their top 4G tariffs have been branded “misleading” by the Advertising Standards Authority (ASA) after two people complained that restrictions were applied to their use (e.g. Tethering cap).

advertising_standards_authority_uk_2016

27th July, 2016 - 9:06 am (7 Comments)

The UK Advertising Standards Authority has rejected a string of complaints against a TV advert for BT’s broadband services and a moan by the Broadband for Rural Devon & Somerset (B4RDS) project, which questioned Openreach’s £10.5bn capital investment claims for their national network.

advertising_standards_authority_uk_2016

1st July, 2016 - 12:34 pm (31 Comments)

Lord Smith of Finsbury (Chris Smith), who is Chairman of the United Kingdom’s Advertising Standards Agency, has put down another complaint against ISPs that promote slower hybrid-fibre FTTC (VDSL) connections as “fibre optic broadband“. Apparently it’s because pure FTTP/H lines are still too “niche,” but he acknowledges that this may change in the future.

hyperoptic east village fibre optic installation

15th June, 2016 - 8:05 am (3 Comments)

The Advertising Standards Authority has ruled that UK ISP Hyperoptic did not break ad rules by describing their 1Gbps Fibre-to-the-Building (FTTB) broadband network as “true fibre” and “full fibre optic broadband“, despite the last bit of connectivity into homes being done over Cat5e copper cable.

talktalk_super_router_hg633

1st June, 2016 - 8:14 am (6 Comments)

The Advertising Standards Authority has banned a website advert for TalkTalk’s Super Router (Huawei HG633 / HG635) hardware after BT complained that the device was making misleading performance claims, such as one that boasted of delivering “the strongest signal and fastest speeds in the UK.”

bt 80mbps_fttc_broadband

27th May, 2016 - 1:16 pm (3 Comments)

Internet providers should brace themselves for yet more changes after the Advertising Standards Authority bowed to Government concern and announced that they would conduct consumer research, which will examine whether the broadband speed claims made by ISPs are fair.

three uk mobile broadband

26th May, 2016 - 8:02 am (3 Comments)

Earlier this year Three UK announced that it intended to become one of the first UK mobile operators to roll-out network-level advert blocking technology for its Mobile Broadband (3G and 4G) customers. The operator has now confirmed that their first 24-hour trial will be run in mid-June 2016.

advertising_standards_authority_uk_2016

18th May, 2016 - 2:01 pm (7 Comments)

The Advertising Standards Authority (ASA) has banned a website advert for the Hull (East Yorkshire) focused wireless ISP Wisper Broadband after it claimed to offer “Super Fast … speeds of between 10 and 20 MBPS day and night“, but at least one customer only received 1-3Mbps.

three_uk_makeitright

11th May, 2016 - 8:35 am (0 Comments)

The Advertising Standards Authority (ASA) has banned a press advert for Three UK’s mobile network after rival EE and a member of the public both complained that the operator’s claim to offer “the undisputed. UK’s most reliable network” was misleading.

bt infinity broadband vision iptv

4th May, 2016 - 8:12 am (0 Comments)

Telecoms giant BT has landed itself in hot water again after the Advertising Standards Authority (ASA) was forced to ban three of their TV adverts for making “misleading” BTInfinity (FTTC) “fibre broadband” quality claims versus rival UK ISPs Sky Broadband and Virgin Media.

money_pound_sterling_coins

4th May, 2016 - 12:01 am (9 Comments)

The Advertising Standards Authority has today confirmed that fixed line broadband providers in the United Kingdom will, with effect from 31st October 2016, be required to offer clearer advertising of their service prices by including the cost of line rental into their total monthly fee.

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