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Article Archive for Category Tag: Advertising Standards

plusnet uk

10th February, 2017 - 3:43 pm (0 Comments)

Pressure from social media and the ‘Stop Funding Hate‘ campaign, which is encouraging a boycott of news media and organisations that “demonise foreigners and minorities“, appears to have resulted in broadband ISP Plusnet pulling their advertising from The Sun’s website.

Virgin Media 2014 UK Logo

9th February, 2017 - 11:10 am (54 Comments)

Cable operator Virgin Media appears to be quietly tweaking the ‘Max Traffic Rate‘ (speed profile) for some of their broadband packages, which for example means that those with their 300Mbps HomeWorks+ add-on may theoretically be able to achieve 345Mbps (its old profile was 330Mbps).


6th February, 2017 - 11:23 am (9 Comments)

The UK advertising watchdog is currently deciding on new guidelines for improving how broadband speeds are advertised by ISPs (here and here). While we wait for that it’s worth casting your eyes across the Atlantic towards New York, where the issue is about to take centre stage in a heated legal battle.

sky broadband uk logo 2017

21st December, 2016 - 12:01 am (4 Comments)

Sky Broadband will today become the first ISP in the United Kingdom to start advertising their headline packages using average download speeds. On top of that they’ve tweaked some of their broadband prices / contract lengths and launched a new dedicated “Tech Team” to boost customer support.


7th December, 2016 - 8:17 am (3 Comments)

The Advertising Standards Authority has banned a TV, press and website advert for EE’s mobile network after Three UK and two members of the public complained that they included “misleading” comparisons of 4G speed.

telephone support rage and complaints

1st December, 2016 - 8:06 am (10 Comments)

The UK telecoms regulator has finally decided to take a closer look at one of the markets most heated issues, the ever rising price of retail line rental. In recent years this has risen by between 28% and 41% in real terms, while the underlying wholesale cost has fallen by around 25%.

gigabit jersey uk jt

24th November, 2016 - 12:05 pm (0 Comments)

Telecoms operator JT, which serves the English Channel Islands of Guernsey and Jersey, has today hit back at its rivals by using the latest data from Ookla’s Speedtest.net service to try and prove that they offer the fastest 4G mobile and fixed line broadband service on both.

80mbps bduk \"up to\" broadband speed limit traffic sign

17th November, 2016 - 12:01 am (30 Comments)

The Advertising Standards Authority has today called for a change to the way that broadband speeds are advertised by Internet Service Providers (ISP) in the United Kingdom, which reflects the results of a new study that found “most consumers” wrongfully expected to get the speed advertised in their ISPs headline claim.

channel islands guernsey and jersey uk

16th November, 2016 - 7:43 am (0 Comments)

Two press adverts and a poster for JT‘s 4G based Mobile network on the Channel Island of Guernsey have been banned by the Advertising Standards Authority after they “misleadingly” claimed that the provider offered the “fastest network“. Rival operators Airtel (Vodafone) and Sure disagreed.


9th November, 2016 - 3:15 am (36 Comments)

Tonight’s episode of BBC One’s popular consumer affairs TV show, Watchdog (Episode 2 – Series 37 @ 8pm), looks set to include a segment that will focus on broadband ISP speeds and getting “value for money“.


31st October, 2016 - 12:01 am (2 Comments)

The United Kingdom’s Advertising Standards Authority will today begin enforcing a new guideline that requires Internet Service Providers (ISP) to adopt clearer advertising of their products by, for example, combining the cost of line rental (phone) into their monthly broadband prices.

postoffice uk broadband

27th October, 2016 - 2:15 am (1 Comment)

The Post Office has confirmed that their website will today be updated to reflect the Advertising Standards Authority‘s new all-inclusive pricing guideline (details), which nudges ISPs to combine the cost of phone line rental and broadband into a single price.

ee uk logo

26th October, 2016 - 12:01 am (0 Comments)

Telecoms operator EE will today become the latest ISP to adopt the Advertising Standards Authority‘s new all-inclusive pricing policy (details), which requires providers to combine the cost of phone line rental and broadband into a single price. But the changes also mask a price increase.

Hyperoptic UK Broadband ISP 2015 Logo

24th October, 2016 - 3:35 am (9 Comments)

Urban focused fibre optic ISP Hyperoptic has confirmed that they will today adopt the Advertising Standards Authority’s new all-inclusive pricing guideline (details), which means that their broadband and phone (line rental) bundle will now be promoted with a single consolidated price.

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