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Article Archive for Category Tag: Advertising Standards


22nd June, 2017 - 12:00 am (49 Comments)

Three of the UK’s most pioneering providers’ of ultrafast “full fibre” (FTTP/H) broadband – Gigaclear, Cityfibre and Hyperoptic – have today called on the Advertising Standards Authority to stop rivals from using the term “fibre” to advertise services delivered over slower copper wires.


14th June, 2017 - 7:41 am (8 Comments)

ISPs Sky Broadband, Virgin Media and TalkTalk have succeeded in getting the Advertising Standards Agency to ban several adverts for BT’s Infinity SmartHub broadband router, which made “misleading” claims to offer the “UK’s most powerful wi-fi signal” and “better wi-fi coverage“.

sky broadband uk lowest priced fibre advert batman

7th June, 2017 - 7:53 am (3 Comments)

The Advertising Standards Authority (ASA) has banned a major TV advert for Sky Broadband, which featured Lego Batman, after it misleadingly claimed to offer the “UK’s lowest priced fibre including line rental” and also featured on-screen text that “did not present the qualifications clearly.”

plusnet uk

31st May, 2017 - 7:48 am (3 Comments)

A case of bad timing today as budget ISP Plusnet has cut their UK broadband and phone bundle prices, albeit on the same day as the Advertising Standards Authority (ASA) has also banned two of their radio adverts for failing to be “presented in a clear and intelligible manner.”

entanet uk

15th May, 2017 - 2:15 pm (1 Comment)

ISP Entanet has warned that none of the recently published proposals for improving how broadband speeds are advertised in the United Kingdom are perfect. Instead they propose that it might be “better to avoid the advertising of speed completely,” although that too has drawbacks.

broadband isp uk speed meter uk 2017

4th May, 2017 - 12:01 am (5 Comments)

The Committees of Advertising Practice, which works alongside the Advertising Standards Agency to set UK Advertising Codes, has today launched a new consultation that seeks public feedback on a series of options for improving the sometimes “misleading” way in which ISPs advertise broadband speeds.

UK Broadband ISP Savings in a Piggy Bank

18th April, 2017 - 1:39 am (3 Comments)

Choosing an unlimited “superfast broadband” (24Mbps+) ISP based on price alone isn’t always the wisest idea. Never the less some people will always preference saving a few pounds over getting the best quality, but sadly the job of trying to figure out which is the cheapest isn’t easy.

broadband and phone prices pound sign

11th April, 2017 - 8:32 am (8 Comments)

On ISPreview.co.uk we’ve long made a point of highlighting post-contract / discount prices in our listings and we’ve frequently called for ISPs to make such details clearer. Today Citizens Advice has similarly warned that broadband prices can rise by an average 43% when fixed term deals end.

virgin media coaxial copper cable advertised as fibre optic

4th April, 2017 - 8:09 am (49 Comments)

Fans of accurate definitions may be pleased to note that the Advertising Standards Authority has finally agreed to review the often confusing way in which ISPs promote “fibre broadband” packages. This can be applied to both slower hybrid fibre (FTTC) and ultrafast full fibre optic (FTTH/P) services.

80mbps bduk \"up to\" broadband speed limit traffic sign

7th March, 2017 - 8:31 pm (17 Comments)

The Conservative MP for Boston and Skegness, Matt Warman, has accused ISPs of being “complicit in fraud” for the way they advertise broadband speeds in the United Kingdom and has called a Westminster Hall event to debate the issue at 4.30pm tomorrow. He also wants “fibre” to only mean FTTP/H ISPs.

plusnet uk

10th February, 2017 - 3:43 pm (0 Comments)

Pressure from social media and the ‘Stop Funding Hate‘ campaign, which is encouraging a boycott of news media and organisations that “demonise foreigners and minorities“, appears to have resulted in broadband ISP Plusnet pulling their advertising from The Sun’s website.

Virgin Media 2014 UK Logo

9th February, 2017 - 11:10 am (57 Comments)

Cable operator Virgin Media appears to be quietly tweaking the ‘Max Traffic Rate‘ (speed profile) for some of their broadband packages, which for example means that those with their 300Mbps HomeWorks+ add-on may theoretically be able to achieve 345Mbps (its old profile was 330Mbps).


6th February, 2017 - 11:23 am (10 Comments)

The UK advertising watchdog is currently deciding on new guidelines for improving how broadband speeds are advertised by ISPs (here and here). While we wait for that it’s worth casting your eyes across the Atlantic towards New York, where the issue is about to take centre stage in a heated legal battle.

sky broadband uk logo 2017

21st December, 2016 - 12:01 am (4 Comments)

Sky Broadband will today become the first ISP in the United Kingdom to start advertising their headline packages using average download speeds. On top of that they’ve tweaked some of their broadband prices / contract lengths and launched a new dedicated “Tech Team” to boost customer support.


7th December, 2016 - 8:17 am (3 Comments)

The Advertising Standards Authority has banned a TV, press and website advert for EE’s mobile network after Three UK and two members of the public complained that they included “misleading” comparisons of 4G speed.

telephone support rage and complaints

1st December, 2016 - 8:06 am (10 Comments)

The UK telecoms regulator has finally decided to take a closer look at one of the markets most heated issues, the ever rising price of retail line rental. In recent years this has risen by between 28% and 41% in real terms, while the underlying wholesale cost has fallen by around 25%.

gigabit jersey uk jt

24th November, 2016 - 12:05 pm (0 Comments)

Telecoms operator JT, which serves the English Channel Islands of Guernsey and Jersey, has today hit back at its rivals by using the latest data from Ookla’s Speedtest.net service to try and prove that they offer the fastest 4G mobile and fixed line broadband service on both.

80mbps bduk \"up to\" broadband speed limit traffic sign

17th November, 2016 - 12:01 am (30 Comments)

The Advertising Standards Authority has today called for a change to the way that broadband speeds are advertised by Internet Service Providers (ISP) in the United Kingdom, which reflects the results of a new study that found “most consumers” wrongfully expected to get the speed advertised in their ISPs headline claim.

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