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Article Archive for Category Tag: Advertising Standards

advertising broadband uk investigation

10th August, 2017 - 8:14 am (12 Comments)

The problem of advertised vs real-world broadband performance expectations has been given new ammunition by consumer magazine Which? today. A study conducted by the group found that the overall speeds recorded in internet speedtests were only 58% of the speed that users were expecting to get.

sky broadband super reliable

19th July, 2017 - 7:42 am (10 Comments)

A complaint by Virgin Media has prompted the Advertising Standards Authority (ASA) to ban a major TV and national press advert for Sky Broadband’s service after they were found to have misleading claimed that the ISP offered a “Super Reliable” broadband service.

broadband speeds confusion

18th July, 2017 - 1:22 am (0 Comments)

The latest survey of 816 ISPreview.co.uk readers has found that 68% are unhappy with how broadband providers advertise their headline download speeds, although respondents were split on the best approach for improving the clarity of such promotions.

Coaxial Copper Cables

10th July, 2017 - 1:43 pm (30 Comments)

The Advertising Standards Authority has announced that their existing probe into the use or abuse of “fibre broadband” terminology in ISP adverts, which can currently apply to both slower hybrid fibre (FTTC / HFC DOCSIS) and ultrafast “full fibre” (FTTP/H) services, is being extended.


28th June, 2017 - 8:32 am (3 Comments)

Mobile operator 1pMobile (MVNO) has had a Website and Facebook advert for their service banned by the Advertising Standards Authority after they failed to prove that their service was really the “UK’s cheapest pre-pay tariff” or the “most flexible“.

Virgin Media 2014 UK Logo

26th June, 2017 - 1:18 pm (13 Comments)

A new survey of 2,006 UK employees, which was conducted by Virgin Media, has found that 71% of home-workers view “fast, reliable broadband” as “very important” and the cable operator warns that the ASA’s on-going review of how line speeds are advertised fails to consider this group.


22nd June, 2017 - 12:00 am (52 Comments)

Three of the UK’s most pioneering providers’ of ultrafast “full fibre” (FTTP/H) broadband – Gigaclear, Cityfibre and Hyperoptic – have today called on the Advertising Standards Authority to stop rivals from using the term “fibre” to advertise services delivered over slower copper wires.


14th June, 2017 - 7:41 am (8 Comments)

ISPs Sky Broadband, Virgin Media and TalkTalk have succeeded in getting the Advertising Standards Agency to ban several adverts for BT’s Infinity SmartHub broadband router, which made “misleading” claims to offer the “UK’s most powerful wi-fi signal” and “better wi-fi coverage“.

sky broadband uk lowest priced fibre advert batman

7th June, 2017 - 7:53 am (3 Comments)

The Advertising Standards Authority (ASA) has banned a major TV advert for Sky Broadband, which featured Lego Batman, after it misleadingly claimed to offer the “UK’s lowest priced fibre including line rental” and also featured on-screen text that “did not present the qualifications clearly.”

plusnet uk

31st May, 2017 - 7:48 am (3 Comments)

A case of bad timing today as budget ISP Plusnet has cut their UK broadband and phone bundle prices, albeit on the same day as the Advertising Standards Authority (ASA) has also banned two of their radio adverts for failing to be “presented in a clear and intelligible manner.”

entanet uk

15th May, 2017 - 2:15 pm (1 Comment)

ISP Entanet has warned that none of the recently published proposals for improving how broadband speeds are advertised in the United Kingdom are perfect. Instead they propose that it might be “better to avoid the advertising of speed completely,” although that too has drawbacks.

broadband isp uk speed meter uk 2017

4th May, 2017 - 12:01 am (5 Comments)

The Committees of Advertising Practice, which works alongside the Advertising Standards Agency to set UK Advertising Codes, has today launched a new consultation that seeks public feedback on a series of options for improving the sometimes “misleading” way in which ISPs advertise broadband speeds.

UK Broadband ISP Savings in a Piggy Bank

18th April, 2017 - 1:39 am (3 Comments)

Choosing an unlimited “superfast broadband” (24Mbps+) ISP based on price alone isn’t always the wisest idea. Never the less some people will always preference saving a few pounds over getting the best quality, but sadly the job of trying to figure out which is the cheapest isn’t easy.

broadband and phone prices pound sign

11th April, 2017 - 8:32 am (8 Comments)

On ISPreview.co.uk we’ve long made a point of highlighting post-contract / discount prices in our listings and we’ve frequently called for ISPs to make such details clearer. Today Citizens Advice has similarly warned that broadband prices can rise by an average 43% when fixed term deals end.

virgin media coaxial copper cable advertised as fibre optic

4th April, 2017 - 8:09 am (49 Comments)

Fans of accurate definitions may be pleased to note that the Advertising Standards Authority has finally agreed to review the often confusing way in which ISPs promote “fibre broadband” packages. This can be applied to both slower hybrid fibre (FTTC) and ultrafast full fibre optic (FTTH/P) services.

80mbps bduk \"up to\" broadband speed limit traffic sign

7th March, 2017 - 8:31 pm (17 Comments)

The Conservative MP for Boston and Skegness, Matt Warman, has accused ISPs of being “complicit in fraud” for the way they advertise broadband speeds in the United Kingdom and has called a Westminster Hall event to debate the issue at 4.30pm tomorrow. He also wants “fibre” to only mean FTTP/H ISPs.

plusnet uk

10th February, 2017 - 3:43 pm (0 Comments)

Pressure from social media and the ‘Stop Funding Hate‘ campaign, which is encouraging a boycott of news media and organisations that “demonise foreigners and minorities“, appears to have resulted in broadband ISP Plusnet pulling their advertising from The Sun’s website.

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