Europe's largest free Wi-Hi Hotspot (public wireless broadband) network, Free-Hotspot.com, has implemented Front Porch's Behavioral Targeting technology to improve display ad targeting and increase ad revenue.

Typically Free-Hotspot offers its service without cost thanks to the income received through advertising. Users will be pleased to learn that they're not going to be bombarded by even more adverts, just the same amount but of more relevance.