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09 May, 2007 - 1:27 PM
Marketing magazine's third annual survey into brand popularity has revealed that most men consider McDonalds to be the worst, followed by ISP AOL UK. But it's not all bad news:
Perhaps that explains why Biscit were always able to be so cheerful, even while falling apart. Meanwhile everybody seems to love Amazon, Google, Marks and Spencer, British Airways and eBay.
No quibbles: being loved is good for sales. But being hated does not necessarily mean failure. No brand sets out to be hated. But being on the receiving end of consumer contempt is more often than not better than simply being ignored.
Perhaps that explains why Biscit were always able to be so cheerful, even while falling apart. Meanwhile everybody seems to love Amazon, Google, Marks and Spencer, British Airways and eBay.
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