ARPU reached a new high of £427 and continues to benefit from take up of new products such as Sky+ HD and Sky Broadband. Over half of our customers now take more than one product from us compared to less than 40% a year ago. Already 11% of customers take each of television, broadband and telephony. This represents good progress to date, but leaves headroom for further growth.

As at 30 June 2008, 89% of broadband customers were on our network (unbundled) and of these, around two thirds opted for a paid-for package. Sky Talk customers increased by 146,000 during the quarter to reach over 1.2 million.