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Survey Finds Need For Cheaper ADSL

Posted: 14th Aug, 2003 By: MarkJ
Once again Silicon has published the results of another reader survey into UK broadband, this time finding that 52.8% are happy with the cost of their connection. Interestingly the other half believes that it could be cheaper - MUCH CHEAPER:

Only 47.2 per cent of those readers who have broadband think there need to be further price cuts, with £11 to £15 identified as the most popular range by 40.9 per cent of that minority.

These people also find support among the broadband have-nots, with 13.3 per cent of those without broadband citing prohibitive pricing as the reason they haven't made the high-speed upgrade.

In all, the majority of respondents who want to see price cuts put the ideal price range at under £20, with only 5.3 per cent willing to pay more than £20. However, 29.5 per cent believe the price should actually be under £10 per month.


High-speed broadband ADSL for £10 per month, that'll be the day! Sub-£20 per month prices are risky enough as it is, although any further decreases would only be possible if BT were to reduce costs - again.

To be honest we feel that the current pricing is both fair and diverse, with plenty of choice and a growing amount of 'service' difference between providers.

Still, there's always somebody wanting something for nothing, with 3.8% of the respondents expecting broadband to be free =).
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