Been with Now TV for a little under a year now, on their 38 Mbps 'Combo' FTTC/entertainment package.
Have to say, I'm pretty pleased with it.
I've got movies on top, so £40 a month all in for pretty much everything I used watch on Sky (paying about £35 p/m just for the TV) is a decent price, I feel.
I probably should have went on their contract tariff (paying £15) but wanted to try it out, and didn't want to commit, so paid the one off £40 for the monthly package (same monthly price).
Customer support is sometimes lacking (they may not reply to complaints raised online until you contact them asking why), and phone support can sometimes be a little frustrating.
All in all, not a bad service, and won't be leaving for a while yet!
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