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UK Internet Traffic to Video Sites Increases by 40.7%

By: MarkJ - 20 March, 2009 (1:20 PM) - Score: 1875 - Video

Hitwise has revealed that UK Internet traffic to broadband video websites (e.g. BBC iPlayer, YouTube etc.) has increased by 40.7% over the last 12 months. During February 2009, 1 in every 35 UK Internet visits went to a specialist Video website, up from 1 in every 50 in February 2008.

"Video is now a key component of the online landscape in the UK", commented Robin Goad, Director of Research for Hitwise the UK. "Three years ago YouTube was still in its infancy and slow connections meant that online video wasn’t a viable option for many Internet users. Since then UK Internet traffic to video sites has increased 37-fold, and a growing number of sites now include video content.

Our research highlights the growth in video-specific websites, but if you were to add in all of the other sites that now include video – from newspapers to retailers – the numbers would be even higher."

YouTube remains the most popular video site in the UK, picking up a 62.9% share of the whole market during February 2009. The BBC's iPlayer is the second most visited, attracting 11.2% of visits for the same period. This result is mirrored by similar findings from comScore (here).

Top 10 Video websites - February 2009:
1. YouTube (www.youtube.com, 62.9%)
2. BBC iPlayer (www.bbc.co.uk/iPlayer, 11.2%)
3. Google Video (video.google.com, 2.0%)
4. MegaVideo (www.megavideo.com, 1.5%)
5. MSN Video (video.msn.com, 1.4%)
6. Google Video UK (video.google.co.uk, 1.3%)
7. Channel 4 TV (www.channel4.com/video, 1.3%)
8. MetaCafe (www.metacafe.com, 1.2%)
9. Vuze (www.vuze.com, 1.2%),
10. Daily Motion (www.dailymotion.com, 1.1%)

Interesting the BBC's iPlayer site was also the 22nd most popular website in the UK during February 2009. Naturally such growth can put a strain on UK ISPs and consumers should be keeping a close eye on their usage allowances and paying attention to any fair usage policies.

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