Virgin Media UK Introduces Powerful Stuff Broadband ISP Campaign − ISPreview UK News

Virgin Media UK Introduces Powerful Stuff Broadband ISP Campaign

By: MarkJ - 1 May, 2009 (1:11 PM) - Score: 6503 - Fixed Line Broadband

Recession, what recession? Virgin Media appears to be bucking the protectionist trend of other UK ISPs by launching a new 60 second TV advertising campaign to help promote its "unique fibre optic [BROADBAND] network." The ad depicts a man working on his laptop in the kitchen, which is promptly interrupted by flashing lights and shaking. Sounds like a typical Friday night out.

Ashley Stockwell, executive director of brand and marketing at Virgin Media said, “We’ve created a strong emotional identity to run through all of our campaigns and our new ad perfectly captures the power behind Virgin Media’s unique fibre optic network. Our brand has always promised more and, as we continue to deliver billions of pictures, words, videos and songs every second, online, on your TV and to your mobile, we’re opening up endless possibilities for all of our customers.”

The TV ad is part of a multi-million pound media campaign for Virgin Media , which includes TV , print , outdoor and online. The first showing of the new advert will surface tomorrow in a high profile slot on ITV1 during Britain’s Got Talent.

“As he opens the door, specks and streams of light fly past, he smiles and the full force of Virgin Media’s unique fibre optic network is revealed.” –[Insert shameless pun about Traffic Management here] cheese