By: MarkJ - 13 May, 2009 (1:31 PM) - Score: 4043 - Statistics
The latest April 2009 statistics from Nielsen Online reveal that Facebook is now the most popular website in the UK, which has increased its market share from 7.2% at the same time in 2008 to 12.7% now (+5.6%). The top ten most heavily used UK web brands (below) also accounted for 45% of all UK broadband Internet time, which compares with 42% last year.
“Between just the two of them, the two most heavily used web brands - Facebook and MSN/Windows Live - account for almost 11 billion of the 48 billion minutes that Britons spend online. That’s over one in every five minutes and highlights just how competitive the online space is for both publishers and advertisers when it comes to capturing consumer attention,” says Alex Burmaster, Communications Director, EMEA, Nielsen Online.
Top 10 Most Heavily-Used UK Web Brands - Share%In April 2009, the average Briton spent 22 hours 20 minutes online or using Internet-related applications. This represents a 34% increase on a year ago when the figure was 16 hours 36 minutes.
1. Facebook - 12.7%
2. MSN/Windows Live - 9.2%
3. Google - 5.3%
4. eBay - 4.1%
5. Yahoo! - 3.5%
6. AOL Media Network - 3.0%
7. BBC - 2.3%
8. YouTube - 1.9%
9. Microsoft - 1.5%
10. Apple - 1.5%
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Comments: 6
VincePosted: 13 May, 2009 - 6:58 PM
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This is a really great top ten list, very surprised that Twitter has not made it so popular in the UK yet. Anyone can post their own list to our site http://www.toptentopten.com/. The coolest feature is you can let other people vote on the rankings of your list.
FunkmediaPosted: 13 May, 2009 - 7:25 PM
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We believe more social networking sites should be established. The more the merrier. Each of the above 10 have their advantages and disadvantages i guess, but theres nothing like variety.
Theo
www.superblog.com.au
George St JohnPosted: 14 May, 2009 - 5:46 AM
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Accurate measurement is hard to achieve. A macro view of internet usage in the UK is available at GHQ.com ( http://www.ghq.com) . It shows a more comprehensive view of internet usage in the UK.
DariannePosted: 29 July, 2009 - 7:35 AM
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Thanks thats cool im suprised myspace isnt on there. i dont have a myspace because i think its stupid but i knew google was one. thanks though for the list.
trevPosted: 2 February, 2010 - 4:08 PM
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I'm sure the job centre website will make it in the top 10 soon
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