Cable giant Virgin Media UK has reported its latest third quarter 2009 results. Total broadband subscribers increased from 3,980,900 in Q2 to 4,027,400 in Q3, which represents a steady return to growth after a slow second quarter when just a few thousand broadband customers were added.The big news is that their revamped off-net / Virgin National (Virgin.net ADSL) broadband service, which now offers ADSL2+ speeds of up to 20Mbps and bundles phone line services too, has finally started growing again. Subscribers increased from 245,700 in Q2 to 253,200 in Q3. The cable broadband service increased from 3,735,200 to 3,774,200 over the same period.
Neil Berkett, Chief Executive Officer of Virgin Media, said:
“I am pleased to report that this quarter’s results delivered a strong OCF performance. I believe this demonstrates the success we have had in significantly differentiating and monetizing our compelling consumer proposition. Our triple-play penetration is at record levels and over 10% of our customers now take all four services from us.
Our focus remains on attracting high value customers, who buy more from us and stay with us longer. This strategy has led to the second successive quarter of record ARPU and strong consumer revenue growth. I am delighted that these results show we are progressing significantly in this regard.”
“I am pleased to report that this quarter’s results delivered a strong OCF performance. I believe this demonstrates the success we have had in significantly differentiating and monetizing our compelling consumer proposition. Our triple-play penetration is at record levels and over 10% of our customers now take all four services from us.
Our focus remains on attracting high value customers, who buy more from us and stay with us longer. This strategy has led to the second successive quarter of record ARPU and strong consumer revenue growth. I am delighted that these results show we are progressing significantly in this regard.”
Customers with 10Mbps or higher broadband connections increased 157% year-on-year (including migration) to 2.70m, representing 72% of all users. Customers with speeds of 20Mbps or higher increased 40% year-on-year to 0.5m, representing 13% users. 2Mbps to 10Mbps upgrades continued – 834,000 customers have been upgraded so far.
Virgin Media has also revealed that they had just 20,000 customers on their newest 'up to' 50Mbps cable broadband service, though September's recent price cut is said to have boosted the growth rate and we can expect to see signs of that in Q4's results. Interestingly more than 40% of 50Mbps subscribers in Q3 were new customers instead of upgrades.
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Comments: 2
Bhaviya ranaPosted: 30 October, 2009 - 2:37 PM
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worst service provider without any services, horrible
NathanPosted: 7 November, 2009 - 7:14 PM
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Thats if half of there customers actually get 10mbps. What u mean is up to which half of ur customers dont actually get near enough the advertised speed. Virgin Fraudband offer. They are the worst Cable company in the country. Throttle bbc i player during peak times and slow broadband that keeps going up and down like Tower Bridge. If they keep giving me restrictions on what i can do and keep giving me rubbish customer service i will be joining be there simple as squeek. Anyonw want to fall for there conning Broadband its not the mother of all broadband its the worst in the country. Even Bethere are more better. If you want to get ripped off charged over the top billing errors have a unstable connection see street cabinets with doors wide open and people pulling ur coax wire out then go ahead they are a shambles Bring back telewest or NTL
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