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O2 UK to Launch Home Phone Line Rental and Broadband ISP Bundle

Posted: 15th Jan, 2010 By: MarkJ
o2 logoMobile operator O2 UK has today announced its intention to offer Home Phone (voice) services to new and existing Home Broadband customers. The new products and bundles, which will be made available from March this year, include a mix of free calls and line rental.

Sally Cowdry, UK Marketing Director at O2, said:

"This is the most important launch for us in the home space since we entered the broadband market and is part of our strategy to evolve beyond mobile to a leading connectivity brand. We know how many of our customers value the convenience of paying for their home phone and broadband together with no hidden extra costs, and we will be bringing the same commitment to quality of service with our home phone service as we have successfully established with broadband."

The move should make O2 even more attractive, especially in a market where almost all of their main rivals already have similar bundled products on offer. O2 can now offer a triple-play of communications services, albeit still lacking a TV product.
Two home phone packages will be available to O2 Home Broadband customers:

‘Evening & Weekend’ costs just £9.50 per month and offers unlimited calls to UK homes on evenings and weekends.

‘Anytime’ is available for £12.50 per month and offers any time, unlimited calls to UK homes, 0845/0870 numbers and landlines in over 20 international countries.
o2 tariff table

In addition O2 mobile customers will be able to get O2’s Standard broadband package and Evening & Weekend phone package for just £17 per month, including line rental. Both packages include services such as Hide My Number, Last Caller ID, and Last Number Delete.

A number of other services including Voicemail, Call Waiting, Caller Display, Call Barring and Ring Back will also be available as Bolt Ons for an additional monthly fee. O2 has won a lot of awards for its broadband performance so this should be welcome news for its unbundled users.
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