By: MarkJ - 25 February, 2010 (9:04 AM) - Score: 3819 - Fixed Line Broadband, Satellite, Wi-Fi, Mobile Broadband, Statistics
The Institute of Practitioners in Advertising (IPA) has estimated that plans by the UK government, which aims to make a minimum broadband speed of 2Mbps available to everybody in the country by 2012 (i.e. Universal Service Commitment), could be worth £1.4 Billion through additional online sales alone.The report claims that consumers with a broadband connection are 37% more likely to buy products and services online than those living in broadband not-spots, many of which are often forced to use a dated and incredibly slow dialup connection.
The IPA told Allmediascotland:
"This figure is based on extrapolations from existing statistics by the Office of National Statistics. These show that while there were website sales totalling £104.7 billion in 2008, 4.9% of UK internet users were still relying on slow dialup connections."
"This figure is based on extrapolations from existing statistics by the Office of National Statistics. These show that while there were website sales totalling £104.7 billion in 2008, 4.9% of UK internet users were still relying on slow dialup connections."
Of course 2008 was a long time ago now and dialup connections have continued to decline since then, which makes the IPA's estimate seem somewhat unreliable. The additional costs of getting a new broadband connection hasn't been weighted against this increase, neither has the loss of sales from high-street stores to online equivalents.
Tweet
Generated in 0.45784 seconds.
DB queries: 8
Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved (Terms, Privacy Policy, Links (.), Live Chat & Website Rules).