By: MarkJ - 12 March, 2010 (9:44 AM) - Score: 7800 - Fixed Line Broadband, Piracy
talktalk logoBroadband provider TalkTalk UK has warned that the majority of music fans will switch to alternative ways of accessing copyright-protected content for free if using peer-to-peer (P2P) services leaves them vulnerable to disconnection. The ISP reports that 80% (577) of those aged 18-34 in its new Opinium survey said they would switch to using methods which are undetectable.

TalkTalk believes the poll shows that the Digital Economy Bill, which is currently making its way through Parliament and might become law before the election, will not achieve its aims of reducing illegal filesharing and protecting the revenues of the content industry.

There is a large and growing array of non-P2P tools and services available, including applications which scan thousands of internet radio stations and download the desired tracks in a wholly undetectable way. There are also methods which effectively conceal users’ IP addresses, not to mention block lists, proxy servers, private FTPs and VPN's.

The provider is also concerned that the temptation to hack into other peoples home wireless Wi-Fi networks to download content will also grow if the Digital Economy Bill becomes law in its current form. This could lead to many more innocent people being wrongly accused of copyright theft and facing disconnection despite having done nothing wrong.

Andrew Heaney, TalkTalk’s Director of Strategy and Regulation, said:

"In any case the record labels’ claims of the demise of the music industry are simply scaremongering. They have consistently claimed that new technology will wipe them out – for instance in the 1980s with the 'Home Taping is Killing Music' campaign. Of course, taping didn’t kill music, the industry adapted and survived.

Over the past few years consumers have become used to accessing music and video content online for free. We don’t condone it or encourage it but this behaviour is embedded in a whole generation of music fans.

It doesn’t matter how many sites are blocked, how many families are snooped on or how many customers are disconnected, music fans who want to can and will get the content they want online for free. Whatever measures are taken it will have little impact on the music industry’s coffers but will leave in its wake innocent customers disconnected from the internet.

We have always said that oppressive and ultimately futile deterrents are not the solution to the music industry’s woes. It’s the development of new business models and an acknowledgement of how music fans behave in the digital age.

The Digital Economy Bill proposals create a new and unfair duty on broadband customers. It asks them to implement complex and expensive security measures on their connections to make it more difficult for their neighbours and others to use their connection for copyright infringement.

The Bill reverses the core principles of natural justice by requiring customers to prove their innocence."

Earlier this week it emerged that copyright infringement in France had increased by 3% in three months after its controversial three strikes Hadopi law was introduced. However countries such as Sweden have seen a much more positive, in a commercial sense at least, impact to the imposition of tougher rules.

When self-confessed file sharers were asked what fraction of their illicitly accessed content they would buy legally if P2P services were no longer available to them, 66% said it would be 2% or less. In fact four in ten wouldn’t pay for a single track they had already downloaded for free.
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Comments: 5

asa logosloman
Posted: 12 March, 2010 - 1:10 PM
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Not to mention spoofing IP's

Anyone got MaddleScum's IP so we can download some tracks from torrents and see him go through court and prove his innocence.

Rapidshare, newsgroups, secure ftp, VPN's the list goes on you will never stop hardcore downloaders
asa logoTRIaXOR™
Posted: 12 March, 2010 - 3:25 PM
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As I said, the DEB wont work as it will drive the hardcore pirates underground and the only ones that will suffer are the innocent surfers who's WiFi has been hijacked, businesses that have free WiFi (such as cafe's, pubs etc..) ISP's who by the proposed Law have to Block websites as well as disconnect thier customers (see above) from the internet. confusedshocked

Nice 1 MandleScum, so much for a free and democratic society.. mad

Can we not Just shoot the lot of them and put into place non corrupt Lords/MP's? mad
asa logooli
Posted: 12 March, 2010 - 3:27 PM
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This is about taking over the internet, not profit.
asa logoSam
Posted: 16 March, 2010 - 12:56 AM
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I have been saying it all along. The music industry believes that if 10% of the residents of a country are downloading illegally, if that hole is closed those 10% would buy their content. This is highly unlikely, maybe they would get 1% to buy, but the rest would do without. Besides, the majority of the music coming out of the corporates today is trumpeting negative energy, even if I had the means I wouldn't buy nor download it... "IF U SEEK AMY", "POKER FACE" :(

We'll see if this is the agenda to turn the Internet into a "entertainment package", with just a few thousand sites. Can anyone say "Internet 2"?
asa logosteve
Posted: 6 April, 2010 - 4:00 PM
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If the greedy music industry dropped the price of music people would be willing to buy a lot more.i no i would.

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