Cable giant Virgin Media UK has reported its latest first quarter 2010 results, revealing that its broadband ISP subscriber base had grown from 4,103,500 in Q4-2009 to 4,179,700 in Q1-2010. This highlights a fairly strong and stable rate of growth with 76,200 net consumer broadband additions.Leading the "Broadband Revolution"
The quality and value of this base also continued to increase as customers seek faster speeds and we focus on up-selling. The number of subscribers paying for 20Mb or 50Mb is up 46% with these subscribers representing 16% of all our cable broadband customers. By the end of the quarter we had 57,900 50Mb subscribers, up 40% in the quarter.
We are continuing to innovate to ensure we lead in the broadband market. Our 50Mb service is already the fastest widely available broadband in the country; we are crystallizing plans to roll-out a 100Mb service by the end of the year and we continue to trial 200Mb downstream and 20Mb upstream speeds.
The quality and value of this base also continued to increase as customers seek faster speeds and we focus on up-selling. The number of subscribers paying for 20Mb or 50Mb is up 46% with these subscribers representing 16% of all our cable broadband customers. By the end of the quarter we had 57,900 50Mb subscribers, up 40% in the quarter.
We are continuing to innovate to ensure we lead in the broadband market. Our 50Mb service is already the fastest widely available broadband in the country; we are crystallizing plans to roll-out a 100Mb service by the end of the year and we continue to trial 200Mb downstream and 20Mb upstream speeds.
However while VM may have improved the quarterly customer growth of its Cable Modem (DOCSIS) based broadband packages, which hit +72.3k in Q1-2010 from +63.6k in Q4-2009, its non-cable ADSL2+ based Virgin National (Virgin.net) packages slowed (down from +12.5k in Q4-2009 to +3.9k in Q1-2010). Hopefully the Virgin.net service isn't returning to its old days of decline again.
UPDATE 10:50am
I forgot to mention that this also puts Virgin Media just above TalkTalk in our Top 10 ISPs by Subscriber Size chart. Virgin Media is now in 2nd place again behind BT Retail, although TalkTalk's May 2010 results might well put them back up again.
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