Orange UK (Everything Everywhere) has reported its latest Q2-2011 financial results, which revealed another decline in their fixed line internet (Home Broadband) ISP subscriber base from 726,000 in Q1-2011 to 716,000 now. Crucially the operator lost significantly less than in the previous quarters.History of Orange's Home Broadband Subscriber BleedReaders may recall that Orange had devised "plans to turnaround the fixed BB business" during their Q4-2010 results (here) and boldly anticipated a return to customer growth in this area from mid-year, which sadly hasn't happened. But they are getting closer.
Q4-2010 770,000 (-25,000 from 795k in Q3-2010)
Q1-2011 726,000 (-44,000 from Q4-2010)
Q2-2011 716,000 (-10,000 from Q1-2011)
Tom Alexander, CEO of Everything Everywhere, said:
"The first half of 2011 was a period of good progress for Everything Everywhere. Leveraging our unique strengths and market leadership, we are delivering on our strategic plan set out in September 2010 and are ahead of plan with our synergy capture. We are investing in building the best network experience for our customers and in creating platforms for growth."
"The first half of 2011 was a period of good progress for Everything Everywhere. Leveraging our unique strengths and market leadership, we are delivering on our strategic plan set out in September 2010 and are ahead of plan with our synergy capture. We are investing in building the best network experience for our customers and in creating platforms for growth."
Orange has recently begun a new drive to better promote its Home Broadband and Phone services, while it also managed to contradict many other studies by coming out on top in Ofcom's recent test of consumer broadband ISP satisfaction (here). Could the tide finally be changing for Orange? Find out next quarter.
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Comments: 1
davidPosted: 28 October, 2011 - 2:51 AM
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I have been with orange, on a phone contract for more than ten years, and they use to be really good. But I have found they are not interested in protecting there existing customers, I have many arguements wid them about broadband being so fast then so slow all the time, they said i downloaded to much within a certain time period, so therefore had to restrict my speed, but all had ever used my internet for was gaming. since then i have moved my broadband and have full intentions of leaving them when my phone contract runs out.
My opinion is they dont seem to want to help and even give u any rewards for being a good customer, but the past year in my experience is nothing but anger and annoyance and there disrespect towards me for my long time custom, not to mention i have persuaded people to go with them in the past too. neva mind i guess
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