A new survey from UK ISP PlusNet has revealed that the average British (UK) person spends ten hours a day online and over 40% of respondents in the North West, Northern Ireland, Scotland, London and Wales say that the ability to access Wi-Fi is crucial when picking a hotel to stay in.The study also found that almost a fifth would purposely choose a restaurant (17%), bar (17%), pub (17%) or shopping centre (18%) with Wi-Fi internet access over one without it.
Silverwood, Plusnet's Head of Business, said:
"Through the Plusnet Business survey we can see that installing something as simple as free Wi-Fi for customers, can help generate repeat custom and definition within a market. With increased competition in the hospitality and retail markets, it’s important for small businesses to understand how investing in customer broadband has the potential to really boost sales.
With over one in ten [12%] respondents estimating that 21-30% of their profit is down to a fast and reliable Internet connection, there is a clear benefit to getting online."
"Through the Plusnet Business survey we can see that installing something as simple as free Wi-Fi for customers, can help generate repeat custom and definition within a market. With increased competition in the hospitality and retail markets, it’s important for small businesses to understand how investing in customer broadband has the potential to really boost sales.
With over one in ten [12%] respondents estimating that 21-30% of their profit is down to a fast and reliable Internet connection, there is a clear benefit to getting online."
Study HighlightsClearly the need for flexible and mobile internet access is growing and luckily most of the major broadband ISPs have already recognised this. Aside from BT, which has already established itself as a major Wi-Fi provider through its Openzone division, both Virgin Media and BSkyB ( Sky Broadband ) are now also poised to enter the market with their own national Wi-Fi service offerings over the next year or so.
* 49% said that Wi-Fi is needed in public areas.
* 24% say Wi-Fi is a deal breaker when deciding on a coffee shop.
* 39% say Wi-Fi is a deal breaker when deciding on a hotel.
* 24% of people have said they need it to be able to update people should anything happen.
* 8% choose a doctor’s surgery based on Wi-Fi connection.
* 12% stated that an average of 21-30% of their businesses profit is down to having a fast and reliable Internet connection.
* 29% of those surveyed admitted they felt the need to be connected to the Internet at all times.
* 46% of Londoners admit that they needed to be connected to the Internet all the time, to stop the boredom of having to queue.
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Comments: 1
deductionPosted: 31 August, 2011 - 12:47 AM
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quote"* 24% of people have said they need it to be able to update people should anything happen.
* 8% choose a doctor’s surgery based on Wi-Fi connection.
* 29% of those surveyed admitted they felt the need to be connected to the Internet at all times.
* 46% of Londoners admit that they needed to be connected to the Internet all the time, to stop the boredom of having to queue."
A whole lot of sad people and as for those that choose a doctors based on the fact if it has wifi, that bunch are plain stupid. Or they are they type that have something wrong with them every other day and the doctors is basically the local social club.
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