Mobile operator Three (3) has announced that its unlimited "all-you-can-eat" (AYCE) Mobile Broadband data upgrade will, from 7th October 2011, be made available to all new and existing contract Smartphone customers for an extra charge of just £3 (monthly).

The unlimited data tariff had previously only been available on selected contract (e.g. The One Plan) or Pay-as-you-go (PAYG) plans. Three (3) claims that the new move is "aimed at eliminating data fear and the worry of massive out-of-bundle data charges".


The operator claims that more than 98% of upgrading customers are now opting for a high-end data-hungry device (e.g. iPad2, iPhone4 etc.). As a result the amount of data customers are using is "continuing to grow rapidly".

Three (3) claims that, on average, an iPhone 4 owner in February 2011 consumed 488MB (MegaBytes) of data but in August 2011 this figure had shot up to almost 1.2GB (1200MB)! The operator remains confident that it can handle the surging demand.