By: MarkJ - 18 October, 2011 (11:02 PM)
prices court london ukhyperoptic logo uk ispHyperoptic, a recently launched ISP (here) that focuses upon delivering affordable ultrafast fibre optic broadband ( FTTH ), TV ( IPTV ) and VoIP packages to large urban areas, has announced that the first installation of its 1Gbps (1000Mbps) capable service went live at Prices Court (Wandsworth) in London UK today.

Prices Court, a new riverside development, is home to 133 flats and has now become the first piece of the puzzle in Hyperoptic's somewhat grander ambition to deploy its service around further UK cities in 2012. The ISP has also started deployments in Battersea, Docklands, Holborn, Shepherds Bush, Vauxhall and Westminster.

Zair Berry, Director of Prices Court, said:

"We were struck by Hyperoptic’s innovative proposition and could immediately see the benefit a fibre network offers our residents. Firstly, it’s about improving quality of life in terms of having access to the best and fastest technologies rather than struggling with the frustrations of slow connectivity. No one else out there can offer us speeds of 1 Gig.

Secondly, we want to future-proof our development for existing and prospective tenants, adding the value fibre brings a property. While fibreoptic standards currently allow for 10Gbps bandwidths, this network can accommodate the Internet as it grows and matures."

Residential prices start at just £12.50 inc. VAT per month for a true 20Mbps broadband connection (Hyper-lite) and the top-end 1Gbps link (Hyper-sonic) will set you back £50. Whether or not anybody needs or could actually use the Hyper-sonic speeds is another question entirely.

The ISP is operated by two of the original founders from popular internet provider Be Broadband UK (Boris Ivanovic and Dana Pressman Tobak). Several other former BE staffers are also involved.

Boris Ivanovic, Hyperoptic's Chairman, said:

"Keeping customers at the heart of our offer is what Be was about and remains the driving force behind Hyperoptic. Right now, we’re listening to consumers and what they need – the UK has a long way to go before we begin to fully realise the benefits and change superfast broadband can bring to our lives. Today we’re at the start of that journey.

Speaking to customers in London, we’ve gauged that many areas of the city felt they’ve been excluded in the fibre conversation and were naturally frustrated by this. This makes Prices Court a perfect start for us and we’ll continue to focus our energies in the Capital over the coming months as we establish our brand and footprint."

Hyperoptic's team has a history of creating affordable and cutting edge internet access solutions (Be Broadband pulled off cheap 'up to' 24Mbps connectivity several years before its rivals), which makes it harder to question their economic model.

Still, their model remains extremely challenging, especially with its low entry-level price point and the high cost of building out Fibre-to-the-Home ( FTTH ) infrastructure. It's easy to see why they're focusing upon dense residential areas first as anywhere else would put the current model at risk, at least for now.

The ISP's press release also claims to be "the first broadband provider to make 1Gigabit download speeds happen in the UK", which isn't strictly true. Plenty of business providers can already deliver 1Gbps and even the CityFibre development in Bournemouth promises "boosts" of 1Gbps over a similar FTTH platform.

At the present time there's no need for 1Gbps (1000Mbps) connectivity in the Home and the vast majority of internet services couldn't even take advantage of it but then that's not the point. The fact that Hyperoptic claims to offer stable speeds of 20Mbps and 100Mbps is far more attractive; 1Gbps is just there for the future, when we need it. Not so long ago 0.5Mbps seemed "superfast".
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Comments: 8

asa logocyberdoyle
Posted: 19 October, 2011 - 7:04 AM
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Well done to them. Bring IT on.
asa logoNew_Londoner
Posted: 19 October, 2011 - 7:45 AM
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You rightly point out that businesses plenty of business providers provide 1Gbps - IIRC symmentric 10Gbps is the current maximum on a single line. There is no mention here of the actual throughput that users might experience, as opposed to the sync speed of the line to the end user, are there any guarantees on this from Hyperoptic?
asa logoBT SUCKS
Posted: 19 October, 2011 - 9:09 AM
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It alright for some riches in London exspecially MP's and government!
asa logohmmmm
Posted: 19 October, 2011 - 9:36 AM
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Unmetered usage?
asa logoMark
Posted: 19 October, 2011 - 3:19 PM
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Excellent news - someone making a real difference and an investment in next-generation technology.
asa logoDeduction
Posted: 19 October, 2011 - 4:41 PM
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Superb a proper Fibre service at last from a small company which didnt go begging for tax payer money :)
asa logoMark
Posted: 20 October, 2011 - 12:31 AM
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@New_Londoner - no, I rather doubt it :-) But, having said that, presumably these residents also have access to ADSL services, maybe even cable too, so finally the mechanism which raises standards - competition - is in play and people can pick the one of the three which performs best.

In that respect, it might well be folly to supply a substandard service given it doesn't take too much for people to switch away after the investment they've put in. They have something to lose.

Whether the service proves to be a nice uncontended 1Gbps for everyone or just the bare minimum needed (e.g. no cable, ADSL is 3meg, so they only need to actually provide 4Mbps out of 1Gbps to be the best option because competition is so poor) we'll have to see.

Holborn next please, that needs a broadband network.
asa logoDeduction
Posted: 20 October, 2011 - 3:41 PM
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Would also be a bit silly to claim 1Gbps and then only give people a few Mbps, wouldnt take long for everyone to ditch them leaving them and their recent and obvious big expenditure screwed.

I see no down sides to be honest, Virgin if the area has it will cost you more for 50Mb or 100Mb and has throttles.

FTTC if the area has it in the form of infinity is traffic managed or in the form from other ISPs normally has a monthly cap limit or again is more expensive.

ADSL...... Doesnt even need comparing.

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