By: MarkJ - 3 December, 2011 (12:18 AM) - Score: 1658 - Fixed Line Broadband
entanetCommunications provider Entanet, which also supplies several UK ISPs with internet access services, has begun promoting a new affordable 'up to' 24Mbps ( ADSL2+ ) broadband package to its partners that effectively offers "FREE bandwidth" to end-users from 7pm till 7am Monday to Friday and across the entire weekend.

The Dusk till Dawn service is apparently a special offer for Entanet's partners and, when it launches to end-users through the operators reseller ISPs, will only be available to new connections (no migrations). An RRP of £9.99 inc. VAT has been attached to the service, which comes with a 12 month contract and a small 1GB allowance from 7am till 7pm Monday to Friday.

Entanet's Head of Marketing, Darren Farnden, said:

"We wanted to give resellers a product that better suits customers who use little bandwidth during the day but expect to use more from early evening onwards, as well as across their weekends. We also wanted to provide a product at a very competitive price that retains the quality that we’re known for. We believe too that Dusk till Dawn will help resellers build good long-term business, because of its 12 month contract."

It's worth pointing out that the "FREE bandwidth" period has no official Fair Usage Policy (FUP) attached to it, although Entanet states that its "usual traffic management policy" and a standard Acceptable Use Policy (AUP) do apply. In our opinion any traffic management restrictions should ideally be a part of the FUP, where consumers traditionally look to find it.

The new product will apparently be available to order from Monday 5th December 2011, although at this stage we don't know which of Entanet's ISP clients will be offering it and will update once we know more.
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Comments: 7

asa logoEnta
Posted: 3 December, 2011 - 1:25 AM
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Are 1GB Mon-Fri 7am to 7pm is per day or per week or per month
asa logoMarkJ
Posted: 3 December, 2011 - 5:41 AM
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Monthly I think.
asa logoMatt
Posted: 3 December, 2011 - 5:59 AM
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Per month it would appear.

However, £9.99 for a month of ultimately "unlimited" usage on what is assumed to be a BT service is asking for trouble. Making they have plenty of spare capacity as it is widely known they've lost a fair few users these past 18 months.
asa logosentup.custard
Posted: 3 December, 2011 - 1:38 PM
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Well, the proof of the pudding is in the eating, of course - it *may* turn out to be a very good deal for the customer - but even as a night-owl who, with a little thought on my part, could manage with a 1GB peak limit, I'm sorry, but I'm not tempted.

How much per month does it cost them per connection?
...and they have to make a profit to stay in business, of course.
...and their resellers have to make a profit to stay in business too.
Maybe I'm a pessimist, time will tell, but £9.99 just seems too cheap to be realistic for a decent service to me.

Gordon
asa logoInteresting
Posted: 3 December, 2011 - 2:36 PM
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Have this on a new BT line, might be good for evening usage

Ian
asa logoDandy
Posted: 3 December, 2011 - 2:56 PM
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>How much per month does it cost them per connection?

If they use BT and its a 21CN connection then they will small a small ammount for the line, and then approx £50/Mb for bandwidth, (if the conneciton was 20CN up to 8Mb product then over £100/Mb).

So a single user using 24Mb bandwidth constant would cost them £1200/month. ISP's rely on the majority of users _not_ using their connection.

I'm guessing they currently have more business users which means they have spare capacity in the evenings that they want to make use of. If its popular what happens when that spare bandwidth has been used up?
asa logoMatt
Posted: 4 December, 2011 - 12:13 AM
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"If its popular what happens when that spare bandwidth has been used up?"

You've already seen what happens when Enta dont have enough capacity. Traffic Management.



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