Posted: 21st Dec, 2011 By: MarkJ
Home phone and internet provider TalkTalk UK has today released the results of its latest research, which examined the total
lifetime cost of communication (e.g. how much we spend during our lifetime to go online and make calls etc.). Apparently the average lifetime spend is
£65,564.94 or £970 each year (£80.83 a month).
According to TalkTalk this figure includes everything from calls, texts, fixed line rental and mobile data roaming charges to buying and replacing handsets, insurance, accessories and of course your broadband subscription.
TalkTalk's Director of Product Management, Alex Hollingdale, said:
"We also found that on average, women will spend 9% more than men during their lifetime; Northerners will spend 4% more than southerners; people in office-based jobs will spend 6% less than people in manual jobs, and parents will spend 6.5% more than those with no children.
Not surprisingly Londoners will spend the most on communicating in their lifetime – 20% more than people in Yorkshire & Humberside, who will spend the lowest."
Sadly TalkTalk doesn't reveal the methodology for their study, although it looks to be based on a fairly linear prediction. The only problem with such claims is that they have no reliable way of accounting for any unexpected future changes (e.g. the internet itself is fairly recent). Sadly most of us won't live long enough to test their prediction.