By: MarkJ - 18 February, 2012 (7:36 AM) - Score: 1863 - Statistics
Internet analyst firm comScore has published its latest overview of European internet usage by country for December 2011. It reveals that 381.5 Million unique visitors went online during the month (up from 373.4m in September 2011) and stayed there for a monthly average of 27.5 hours per person (up from 26.4 hours in September 2011). By comparison the global average is 1.444bn visitors and 24.4 hours.A snapshot of European internet usage in the 18 largest reportable markets found that Russia had the biggest online audience (53.3 million users). However, the UK continued to show the highest engagement, with 37.5 Million internet users (down from 37.2 in September 2011) spending an average of 35.6 hours online during the month (unchanged from September 2011).
The UK is known to be one of the strongest internet economies in Europe (ecommerce) and the amount of time that people spend online could be seen as a partial reflection of that. Part of the reason we do so well in the online world is because we got a firm head start on the deployment of affordable consumer internet access.
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Comments: 20
cyberdoylePosted: 18 February, 2012 - 8:09 AM
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It might also be because it takes us longer to do anything online because the connectivity we have is only 1st generation through phone lines?
What?Posted: 18 February, 2012 - 9:30 AM
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I was thinking the same thing cyberdoyle... There are times when I can't even view video clips on the BBC News website and get messages about my internet connection being too slow
What?Posted: 18 February, 2012 - 9:32 AM
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And there are other times where it takes twice as long to buffer a video clip on YouTube that what it would to watch it, in the lowest resolution
SomersetPosted: 18 February, 2012 - 11:02 AM
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And it could be because of server and core network capacity. Or just that UK people make the most use of the internet.
But that would not be a good soundbite for cd... What's this 1st generation connectivity?
What?Posted: 18 February, 2012 - 12:33 PM
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Somerset, it's just shoddy internet. Market 1 exchange, over-capacity, BT milking it for as long as possible.
DeductionPosted: 18 February, 2012 - 7:13 PM
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Agree entirely if you download slow then obviously you are online longer to get something or view something if it buffers alot more than someone that doesnt suffer those issues.
Telecom EngineerPosted: 18 February, 2012 - 9:12 PM
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The whole slagging off the UK network falls apart when you actually read the graphic which shows web pages visited. 1st generation internet? 300baud? telex?
The article hits the nail on the head - affordability - the reason for our success and also a problem for network enhancement in future.
SomersetPosted: 19 February, 2012 - 12:26 AM
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Plot a graph of hours v. pages. Near enough a straight line.
Panic over.
DeductionPosted: 19 February, 2012 - 1:22 AM
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Errr i dont think so, divide pages per visit into hours per visit and the UK does not fair as well as some.
Not the worst granted but not as good as it should be.
SomersetPosted: 19 February, 2012 - 8:23 AM
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Why should a particular number be good or bad? Percentage of population is more important than just the number of unique visitors.
Another survey of dubious value.
DeductionPosted: 19 February, 2012 - 7:15 PM
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Your maths and argument for the UK fails AGAIN.
The population of the UK sits around the middle of all that lot (so percentage wise we are around the average when you look at all the countries), larger than then likes of Italy, Spain and Poland smaller than the likes of France, Russia and Turkey.
Population percentage wise in the terms you speak we are around the middle.
We perform poorly compared to some face the facts instead of trying to massage them to your agenda you are wrong on.
SomersetPosted: 19 February, 2012 - 9:11 PM
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We are 3rd for number of pages viewed, is that good? Maybe UK people take longer to read pages... Do we want a population that spends all its time on the internet?
GadgetPosted: 19 February, 2012 - 10:22 PM
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Its also important to understand how these measurements were made and counted - Slow loading pages would cause the hours per visitor to be high, but there again someone watching a iPlayer (or similar) catch-up for an hour could also be contributing to the hours count.
DeductionPosted: 20 February, 2012 - 12:50 AM
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"Do we want a population that spends all its time on the internet?"
That point is a good one. I suspect alot of this "time" online from previous news items is facepalm, twatter etc use.
Shredder11Posted: 20 February, 2012 - 6:46 PM
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My average online time per day is between 8 and 14 hours. It is mostly spent on Ebay, YouTube, Facebook, file sharing, email, BBC iPlayer and various vintage computer forums and many, many other kinds of sites. I also have a home NAS server, so that is sometimes used to share things between friends.
I wonder how many of the UK population are on Cable Broadband? I've been on this since early 2002 and will be upgraded to 120Mbit soon from my current 50Mbit connection. Unlike the BT line based Broadband connections, I actually receive the full speed I am paying for.
Shredder11Posted: 20 February, 2012 - 6:51 PM
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...hang on the figure of 35.6 hours is actually per month? That is hardly worth mentioning, as it averages at a mere one hour per day! What can you do of any meaning in such a tiny amount of time?
New_LondonerPosted: 20 February, 2012 - 8:15 PM
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^^^^
Judging by the many complaints on various fora, "unlike many Virgin cable customers"!
DeductionPosted: 21 February, 2012 - 1:45 AM
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Various independent surveys still point out Virgin top the speed ranks.
More people on Virgin get the full advertised UPTO speed than they do via BT circuits.
Infact its NEAR impossible to ever get the full UPTO speed on any BT product due to its silly line profiling system.
Ive often wondered why they were even allowed to call older broadband UPTO 8Mb when the line profiling from my memory didnt even have a full 8Mb profile.
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