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Google Factors Website Speed into Search Rankings

Mark.J

Administrator
Staff member
ISPreview Team
It seems that Google are including a new signal in their search ranking algorithms: site speed (reflects how quickly a website responds to web requests / loads).

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.

http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html

Currently fewer than 1% of search queries are affected by the site speed signal in Google's implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point.

Sounds like an interesting thing to do, though it might also unfairly penalise content rich sites for taking a few moments longer to load than others. Good thing ISPreview is quite a slim design and so we don't have to worry, yet :cool:.
 
A research on "how people behave on loading time of page " shows that if within 5 seconds ,your page unable to create any impression on visitor's mind , 70% chance that visitor may move to any other page .Google comes with a list of competitors , so there is high chance that visitor will move to any other competitor.
 
They've actually been doing this for quite a long time, albeit not openly. Websites that load slowly generally get clicked on and closed out of, since visitors can't access the content directly. The ratio of visitors that stay vs. visitors that leave changes, and they get penalised as such.

I think it's relative too, so if your website loads more quickly than competitors it will appear more prominently in search results. If you're competing with sluggish websites there's less to worry about, since it's determined by the relative speed and how clean your code is.
 
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