{"id":10016,"date":"2015-08-28T09:25:55","date_gmt":"2015-08-28T08:25:55","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=10016"},"modified":"2015-08-28T09:46:42","modified_gmt":"2015-08-28T08:46:42","slug":"uk-people-might-spend-gbp14k-more-on-homes-with-100mbps-broadband","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/08\/uk-people-might-spend-gbp14k-more-on-homes-with-100mbps-broadband.html","title":{"rendered":"UK People Could Spend GBP14K More on Homes with 100Mb Broadband"},"content":{"rendered":"<p>A new survey of 3,000 Brits commissioned by <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/hyperopticfibre\" rel=\"nofollow\" target=\"_blank\">Hyperoptic<\/a>, which is deploying &#8220;<em>hyperfast<\/em>&#8221; (1000Mbps) Fibre-to-the-Premises (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a>\/H) broadband services around a number of UK cities, has claimed that people would spend 8% (+\u00a314,000) more\u00a0on a new home if it came with a 100Mbps+ connection.<\/p>\n<p><!--more--><\/p>\n<p>The survey also reveals that 61% of respondents now check their potential broadband speeds before renting or buying a property and apparently anything less than 6Mbps would stop a potential mover, with 14Mbps being considered the bare minimum; sadly no figures are included to support the latter two claims.<\/p>\n<p>On top of that the survey also found that 31% try\u00a0to hold off moving into a new property until their broadband line has been activated. Elsewhere 58% agreed that having 100Mbps+ broadband is more important than an extra bedroom and 62% believe it&#8217;s on par or more important than having nice neighbours, as well as other things.<\/p>\n<blockquote><p><span style=\"color: #339966;\"><strong>The Opportunity to Receive 100Mbps<\/strong><\/span><br \/>\n\u2022 32% rated it as equally or more important than off-street parking<br \/>\n\u2022 41% rated it equally or more important than a gym<br \/>\n\u2022 48% rated it equally or more important than a swimming pool<br \/>\n\u2022 58% rated it equally or more important than a extra bedroom<br \/>\n\u2022 62% rated it equally or more important than nice neighbours<\/p><\/blockquote>\n<p>Admittedly <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/hyperopticfibre\" rel=\"nofollow\" target=\"_blank\">Hyperoptic<\/a> have a vested interest in the outcome of this survey and their press release doesn&#8217;t reveal precisely how the questions were asked or\u00a0where it was conducted, although we\u00a0have learnt that the responses were collected by <strong>LM Research<\/strong> during March 2015.<\/p>\n<p>So far the provider has already made their service available to well over <strong>100,000 premises<\/strong> (mostly larger buildings like Multi-Dwelling Units or\u00a0office blocks) and they aim to\u00a0reach\u00a0500,000 by 2018. The majority of these are in London, as well as others in Cardiff, Bristol, Reading, Manchester, Leeds, Liverpool, Sheffield, Birmingham, Glasgow and\u00a0Newcastle.<\/p>\n<blockquote class=\"bq1\"><p><strong>Steve Holford, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/hyperopticfibre\" rel=\"nofollow\" target=\"_blank\">Hyperoptic<\/a>&#8217;s VP of Products, said:<\/strong><\/p>\n<p>&#8220;<em>This study categorically proves that broadband has become a key deciding factor when moving home. Ultrafast broadband makes a property more marketable; people are increasingly reliant on their connection and need it to cope with their current and future bandwidth demands. However, it is prudent to check before you move &#8211; there are a number of websites, such as Rightmove, that enable you to see your expected speeds.<\/em><\/p>\n<p><em>Broadband not-spots still exist in city centres &#8211; if you want to get the best broadband on the market, it&#8217;s worth considering contacting the companies directly and checking which properties they serve<\/em>.&#8221;<\/p><\/blockquote>\n<p>It&#8217;s worth pointing out that ISPreview.co.uk conducted a similar survey in May 2015, which supports some aspects of the above study (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2015\/05\/survey-finds-uk-house-buyers-rejecting-homes-with-slow-broadband.html\" target=\"_blank\">here<\/a>). The outcome also hints that many of those in more rural or digitally isolated urban areas could suffer lower house values due, at least in part, to slower broadband lines.<\/p>\n<p>However the decision about how much you pay for a house will always come down to the simple matter of personal choice, which is different for everybody, although for most people access to superfast broadband is clearly now a key part of that equation.<\/p>\n<p>One other\u00a0thing that&#8217;s worth considering is that once FoD2 returns then many people in <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttc\">FTTC<\/a> areas might also be able to have an <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a> line\u00a0built to their property for way less than \u00a314k. At present BTOpenreach&#8217;s <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a> maxes out at 330Mbps, but trials are underway to hit 1Gbps in the future.<\/p>\n<p>Note: the figure of \u00a314,000 reflects 8% of \u00a3181,619, which is the average price of a UK home according to the Government&#8217;s July 2015 data (<a href=\"https:\/\/www.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/447551\/June_2015_HPI.pdf\" target=\"_blank\">here<\/a>). We&#8217;d also\u00a0urge caution when using property sites like <strong>RightMove<\/strong>, as recommended by Hyperoptic above, as their performance reports tend to use some very out-of-date data and often\u00a0fail to\u00a0correctly reflect the full availability of different broadband services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new survey of 3,000 Brits commissioned by Hyperoptic, which is deploying &#8220;hyperfast&#8221; (1000Mbps) Fibre-to-the-Premises (FTTP\/H) broadband services around a number of UK cities, has claimed that people would spend 8% (+\u00a314,000) more\u00a0on a new home if it came with a 100Mbps+ connection.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[52,65,56,148,34],"class_list":["post-10016","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-fibre-optic","tag-ftth","tag-fttp","tag-hyperoptic","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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