{"id":10270,"date":"2015-10-03T01:59:17","date_gmt":"2015-10-03T00:59:17","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=10270"},"modified":"2015-10-02T17:52:11","modified_gmt":"2015-10-02T16:52:11","slug":"another-gbp4-2m-spent-on-broadband-delivery-uk-marketing","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html","title":{"rendered":"Another GBP4.2M Spent on Broadband Delivery UK Marketing"},"content":{"rendered":"

The government’s national Broadband Delivery UK<\/a> project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of the country by 2017\/18, spent \u00a34.2m on marketing and \u00a3850,000 on other admin costs between March and July 2015.<\/p>\n

<\/p>\n

The figures are roughly in keeping with the last report we ran (here<\/a>), although that\u00a0reflected a longer six month period from September 2014 to February 2015. As before the latest data only\u00a0covers larger payments (\u00a325,000+) made by BDUK as part of the Department for Culture, Media and Sport (DCMS) and thus does not include smaller payments or mobile\/spectrum related costs. We also excluded the relevant roll-out grants to Local Authorities (councils etc.) as these are already well understood.<\/p>\n

The amount being spent on publicity might seem significant, although most of the latest marketing spend occurred in March 2015 and it’s been fairly quiet since then. Furthermore greater publicity often results in more people upgrading their connections and stronger uptake is a big part of the reason why the clawback<\/strong> (gain share) reinvestment mechanism will be able to return around \u00a3129m<\/strong> to further boost coverage (here<\/span><\/a>).<\/p>\n

General Admin Costs<\/strong><\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Date<\/strong><\/td>\nExpense Type<\/strong><\/td>\nExpense area<\/strong><\/td>\nSupplier<\/strong><\/td>\nAmount<\/strong><\/td>\nNarrative<\/strong><\/td>\n<\/tr>\n
31\/03\/2015<\/td>\nGrant to OGD (Resource)<\/td>\nBroadband Delivery UK<\/a> (Admin)<\/td>\nCabinet Office (Citi Tr)<\/td>\n\u00a3100,000.00<\/td>\nCONTR TO CABINET OFFICE PORTFOLIO PACKAG<\/td>\n<\/tr>\n
23\/03\/2015<\/td>\nLegal Advice<\/td>\nBroadband Delivery UK<\/a> (Admin)<\/td>\nPinsent Masons<\/td>\n\u00a321,947.55<\/td>\nPINSENTS SUPERFAST FEB15<\/td>\n<\/tr>\n
23\/03\/2015<\/td>\nLegal Advice<\/td>\nBroadband Delivery UK (Admin)<\/td>\nPinsent Masons<\/td>\n\u00a324,790.03<\/td>\nBROADBAND DELIVERY (UK) JAN15<\/td>\n<\/tr>\n
03\/03\/2015<\/td>\nManagement Consultants<\/td>\nBroadband Delivery UK (Admin)<\/td>\nKPMG LLP<\/td>\n\u00a321,104.82<\/td>\nSUPER CONNECTED CITIES (URBAN)<\/td>\n<\/tr>\n
23\/03\/2015<\/td>\nOther Consultancy<\/td>\nBroadband Delivery UK (Admin)<\/td>\nAnalysys Mason Ltd<\/td>\n\u00a330,000.00<\/td>\nANALYSYS FINAL INV PROJECT BOLT<\/td>\n<\/tr>\n
09\/03\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a375,470.28<\/td>\nSpecialist advice W\/E 18\/10\/14 -> 28\/2\/15<\/td>\n<\/tr>\n
09\/03\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a393,612.31<\/td>\nSpecialist advice W\/18\/10\/14 -> 28\/2\/15<\/td>\n<\/tr>\n
09\/03\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a328,395.23<\/td>\nSpecialist advice W\/E 31\/1\/15 -> 28\/2\/15<\/td>\n<\/tr>\n
13\/03\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a350,910.13<\/td>\nSpecialist advice N W\/E 15.2 .14 -> 31\/1\/15<\/td>\n<\/tr>\n
13\/03\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a340,270.73<\/td>\nSpecialist advice W\/E 13\/12\/14 -> 28\/2\/15<\/td>\n<\/tr>\n
30\/03\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a332,448.22<\/td>\nSpecialist advice 16\/08\/14 – 22\/11\/14<\/td>\n<\/tr>\n
08\/04\/2015<\/td>\nLegal Advice<\/td>\nBroadband Delivery UK (Admin)<\/td>\nPinsent Masons<\/td>\n\u00a331,805.04<\/td>\nMOBILE INFASTRUCTURE PROJECT<\/td>\n<\/tr>\n
14\/04\/2015<\/td>\nOther Consultancy<\/td>\nBroadband Delivery UK (Admin)<\/td>\nOxera Consulting LLP<\/td>\n\u00a379,584.00<\/td>\nOxera ex-post evaluation UK BB State Aid<\/td>\n<\/tr>\n
23\/04\/2015<\/td>\nOther Consultancy<\/td>\nBroadband Delivery UK (Admin)<\/td>\nOxera Consulting LLP<\/td>\n\u00a337,080.00<\/td>\nOXERA CONSULTANCY SERVICES EX POST EVALU<\/td>\n<\/tr>\n
15\/04\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a325,734.79<\/td>\nSpecialist advice N P\/E 29\/11\/2014 – 14\/02\/2015<\/td>\n<\/tr>\n
18\/05\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a371,699.47<\/td>\nSpecialist advice P\/E 27\/12\/2014-09\/05\/2015<\/td>\n<\/tr>\n
15\/05\/2015<\/td>\nLegal Advice<\/td>\nBroadband Delivery UK (Admin)<\/td>\nPinsent Masons<\/td>\n\u00a325,871.32<\/td>\nMobile Infasrtucture Project<\/td>\n<\/tr>\n
15\/05\/2015<\/td>\nLegal Advice<\/td>\nBroadband Delivery UK (Admin)<\/td>\nPinsent Masons<\/td>\n\u00a326,711.28<\/td>\nMarch 2015- Superfast Programme<\/td>\n<\/tr>\n
15\/06\/2015<\/td>\nTemp staff Interim managers<\/td>\nBroadband Delivery UK (Admin)<\/td>\nCapita Bus Services (Interim Staff)<\/td>\n\u00a332,620.12<\/td>\nInterim staff P\/E 07\/03-23\/05\/2015<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Marketing Costs<\/strong><\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Date<\/strong><\/td>\nExpense Type<\/strong><\/td>\nExpense area<\/strong><\/td>\nSupplier<\/strong><\/td>\nAmount<\/strong><\/td>\nNarrative<\/strong><\/td>\n<\/tr>\n
04\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nM4C<\/td>\n\u00a3166,269.53<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
04\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nM4C<\/td>\n\u00a339,111.61<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
04\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nM4C<\/td>\n\u00a3848,332.91<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
04\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nM4C<\/td>\n\u00a31,404,048.98<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
10\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a3110,573.00<\/td>\nCARAT Planning Costs<\/td>\n<\/tr>\n
12\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a359,572.45<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
12\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a383,565.49<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
12\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a3268,862.86<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
12\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a342,843.32<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
12\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a3292,374.38<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
12\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a3246,746.28<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
12\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a3102,827.95<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
30\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a377,695.02<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
30\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a3126,343.16<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
30\/03\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a344,819.98<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
02\/04\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a360,399.50<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
15\/04\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a343,238.14<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
15\/04\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a322,036.91<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
15\/04\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a353,807.53<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n
15\/04\/2015<\/td>\nPublicity<\/td>\nBDUK Marketing in Admin Costs<\/td>\nCarat UK<\/td>\n\u00a3107,374.74<\/td>\nMedia buying for BDUK National Marketing Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

The government’s national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of the country by 2017\/18, spent \u00a34.2m on marketing and \u00a3850,000 on other admin costs between March and July 2015.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[471,38,34],"class_list":["post-10270","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-bduk","tag-politics","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nAnother GBP4.2M Spent on Broadband Delivery UK Marketing - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The government's national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Another GBP4.2M Spent on Broadband Delivery UK Marketing - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The government's national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-03T00:59:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"Another GBP4.2M Spent on Broadband Delivery UK Marketing\",\"datePublished\":\"2015-10-03T00:59:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html\"},\"wordCount\":807,\"commentCount\":24,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"keywords\":[\"Building Digital UK\",\"Politics\",\"Statistics\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html\",\"name\":\"Another GBP4.2M Spent on Broadband Delivery UK Marketing - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"datePublished\":\"2015-10-03T00:59:17+00:00\",\"description\":\"The government's national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/10\\\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Another GBP4.2M Spent on Broadband Delivery UK Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Another GBP4.2M Spent on Broadband Delivery UK Marketing - ISPreview UK","description":"The government's national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html","og_locale":"en_GB","og_type":"article","og_title":"Another GBP4.2M Spent on Broadband Delivery UK Marketing - ISPreview UK","og_description":"The government's national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2015-10-03T00:59:17+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","type":"image\/jpeg"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"Another GBP4.2M Spent on Broadband Delivery UK Marketing","datePublished":"2015-10-03T00:59:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html"},"wordCount":807,"commentCount":24,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"keywords":["Building Digital UK","Politics","Statistics"],"articleSection":["ISP News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html","name":"Another GBP4.2M Spent on Broadband Delivery UK Marketing - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"datePublished":"2015-10-03T00:59:17+00:00","description":"The government's national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/another-gbp4-2m-spent-on-broadband-delivery-uk-marketing.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"Another GBP4.2M Spent on Broadband Delivery UK Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/10270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=10270"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/10270\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=10270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=10270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=10270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}