{"id":10542,"date":"2015-11-10T14:39:25","date_gmt":"2015-11-10T14:39:25","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=10542"},"modified":"2015-11-10T14:39:25","modified_gmt":"2015-11-10T14:39:25","slug":"uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html","title":{"rendered":"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert"},"content":{"rendered":"

The Advertising Standards Authority<\/a> (ASA) has confirmed that they’ve opened an investigation after TalkTalk<\/a> admitted that they’d got the pricing wrong on one of their snail mailed leaflet adverts, which promised that new customers could “save up to \u00a3476 vs BT<\/a>, [Sky Broadband<\/a>] and [Virgin Media<\/a>]<\/em>“.<\/p>\n

<\/p>\n

The advert itself claimed that a number of TalkTalk<\/a>’s most popular bundles were currently benefiting from a “50% off<\/em>” discount (this doesn’t apply to line rental, but that’s not clearly stated). The ISP then proceeded to compare their unlimited “fibre broadband<\/em>” (FTTC<\/a>) package with similar options from the three rival ISPs (above), although some of the stated savings appeared to be a bit loopy.<\/p>\n

The “average<\/em>” monthly rental for TalkTalk<\/a>’s benchmarked package over 18 months was listed as \u00a326.45 per month (this is correct), while the BT<\/a> alternative came out at \u00a341.31. We don’t know precisely when the leaflet was published and so it’s difficult to do an accurate comparison (offers change too frequently), but certainly the monthly rates don’t match BT<\/a>’s current Infinity pricing.<\/p>\n

However the most glaring problem stemmed from TalkTalk’s savings claim, such as its assertion that customers would “SAVE up to \u00a3476 vs BT<\/em>” over an 18 month period. Sadly this doesn’t appear to be correct and even if we use TalkTalk’s figures you still get the following outcome: TalkTalk \u00a326.45 * 18 = \u00a3476.10 versus BT’s \u00a341.31 * 18 = \u00a3743.58 (savings difference \u00a3267.48<\/strong>). The same sort of problem exists on the comparison with Sky and Virgin.<\/p>\n

A TalkTalk Spokesperson said (The Register<\/a>):<\/strong><\/p>\n

“While the small print had the correct breakdown of charges, one of the quoted savings was wrong. We stopped sending out the material as soon as the mistake was discovered, are liaising with the Advertising Standards Authority<\/a> and are taking steps to make sure the same thing doesn’t happen again<\/em>.”<\/p><\/blockquote>\n

Apparently the complaint was forwarded by one of TalkTalk’s ex-subscribers, Malcolm Williams<\/strong>, who notes as we do that there appears to be more than just a single error on the quoted savings. In any case the ASA expects to rule on this within the next few weeks and it represents bad timing for TalkTalk, which is surely hoping to relaunch itself after the recent cyber-attack<\/strong> (here<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

The Advertising Standards Authority (ASA) has confirmed that they’ve opened an investigation after TalkTalk admitted that they’d got the pricing wrong on one of their snail mailed leaflet adverts, which promised that new customers could “save up to \u00a3476 vs BT, [Sky Broadband] and [Virgin Media]“.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[99,74],"class_list":["post-10542","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-asa","tag-talktalk"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nUK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The Advertising Standards Authority (ASA) has confirmed that they've opened an investigation after TalkTalk admitted that they'd got the pricing wrong on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The Advertising Standards Authority (ASA) has confirmed that they've opened an investigation after TalkTalk admitted that they'd got the pricing wrong on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-10T14:39:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert\",\"datePublished\":\"2015-11-10T14:39:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html\"},\"wordCount\":378,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"keywords\":[\"Advertising Standards\",\"TalkTalk\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html\",\"name\":\"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"datePublished\":\"2015-11-10T14:39:25+00:00\",\"description\":\"The Advertising Standards Authority (ASA) has confirmed that they've opened an investigation after TalkTalk admitted that they'd got the pricing wrong on\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2015\\\/11\\\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert - ISPreview UK","description":"The Advertising Standards Authority (ASA) has confirmed that they've opened an investigation after TalkTalk admitted that they'd got the pricing wrong on","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html","og_locale":"en_GB","og_type":"article","og_title":"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert - ISPreview UK","og_description":"The Advertising Standards Authority (ASA) has confirmed that they've opened an investigation after TalkTalk admitted that they'd got the pricing wrong on","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2015-11-10T14:39:25+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","type":"image\/jpeg"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert","datePublished":"2015-11-10T14:39:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html"},"wordCount":378,"commentCount":8,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"keywords":["Advertising Standards","TalkTalk"],"articleSection":["ISP News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html","name":"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"datePublished":"2015-11-10T14:39:25+00:00","description":"The Advertising Standards Authority (ASA) has confirmed that they've opened an investigation after TalkTalk admitted that they'd got the pricing wrong on","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/uk-isp-talktalk-coughs-to-misleading-savings-on-leaflet-advert.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/10542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=10542"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/10542\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=10542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=10542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=10542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}