{"id":10994,"date":"2016-01-21T15:48:09","date_gmt":"2016-01-21T15:48:09","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=10994"},"modified":"2016-01-21T15:48:09","modified_gmt":"2016-01-21T15:48:09","slug":"study-claims-talktalk-suffered-huge-customer-exodus-after-attack","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html","title":{"rendered":"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack"},"content":{"rendered":"<p>The next set of financial results from <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> aren&#8217;t due until 2nd February 2016, but that hasn&#8217;t stopped a new <a href=\"http:\/\/www.kantarworldpanel.com\" target=\"_blank\">Kantar Worldpanel<\/a> report from predicting that the ISP may have lost up to 7% (200,000 &#8211; 300,000) of its broadband base in the final quarter of 2015 after last October&#8217;s Cyber-Attack.<\/p>\n<p><!--more--><\/p>\n<p>It&#8217;s fair to say that last year was full of dramatic developments for <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a>, not least with the sale of their off-net subscribers and other customer movements resulting in their total broadband base declining to around 4.1 million in Q3 2015 (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2015\/11\/isp-talktalk-falls-to-4-1m-on-net-broadband-users-and-offers-incentives.html\" target=\"_blank\">here<\/a>).<\/p>\n<p>Sadly the situation only got worse when the ISP was hit by a major <strong>Cyber-Attack<\/strong> during the final quarter (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2015\/10\/talktalks-reputation-hit-after-hackers-try-to-steal-more-personal-data.html\" target=\"_blank\">here<\/a>), which certainly could have been handled better and was the second such incident to strike the provider inside a little over one year. Needless to say that many people have since jumped ship.<\/p>\n<blockquote class=\"bq1\"><p><strong>Imran Choudhary, Consumer Insight Director at Kantar Worldpanel, said:<\/strong><\/p>\n<p>&#8220;<em>Customers have lost faith in <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> as a trustworthy brand. The provider saw its share of the home services market fall by 4.4 percentage points quarter on quarter in terms of new customers, only 1.4% of whom gave reliability as a reason for joining the provider in the last three months \u2013 well below the market average.<\/em><\/p>\n<p><em>TalkTalk continues to offer some of the most attractive promotions across the home services market and almost a third of its new customers did choose it for this reason, but there can be no doubt that it lost potential customers following the major data hack. If it\u2019s to recover from recent events TalkTalk will need to offer more than just good value<\/em>.&#8221;<\/p><\/blockquote>\n<p>Choudhary goes on to specifically claim that the ISP lost 7% of their existing broadband base during Q4 2015, which has yet to be confirmed by TalkTalk&#8217;s official results. By our estimates that would reflect a maximum decline of <strong>around 287,000 subscribers<\/strong>, which could indeed be a monumental loss and is going to sting given that the financial impact of the Cyber-Attack alone has been estimated at <strong>\u00a330-35m<\/strong>.<\/p>\n<p>Mind you there&#8217;s plenty of room for scepticism because the Kantar Worldpanel study bases its claims on a panel of around 15,000 consumers, which may or may not reflect the market. On the other hand even half the predicted decline would still represent very bad news for TalkTalk.<\/p>\n<p>Needless to say that TalkTalk&#8217;s next set of results, which are due out in February, could make for a very interesting read. We have reached out for comment and are awaiting the ISP\u2019s reply.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next set of financial results from TalkTalk aren&#8217;t due until 2nd February 2016, but that hasn&#8217;t stopped a new Kantar Worldpanel report from predicting that the ISP may have lost up to 7% (200,000 &#8211; 300,000) of its broadband base in the final quarter of 2015 after last October&#8217;s Cyber-Attack.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[472,34,74],"class_list":["post-10994","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-business","tag-statistics","tag-talktalk"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The next set of financial results from TalkTalk aren&#039;t due until 2nd February 2016, but that hasn&#039;t stopped a new Kantar Worldpanel report from predicting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The next set of financial results from TalkTalk aren&#039;t due until 2nd February 2016, but that hasn&#039;t stopped a new Kantar Worldpanel report from predicting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-21T15:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack\",\"datePublished\":\"2016-01-21T15:48:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html\"},\"wordCount\":430,\"commentCount\":14,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"keywords\":[\"Business\",\"Statistics\",\"TalkTalk\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html\",\"name\":\"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"datePublished\":\"2016-01-21T15:48:09+00:00\",\"description\":\"The next set of financial results from TalkTalk aren't due until 2nd February 2016, but that hasn't stopped a new Kantar Worldpanel report from predicting\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/01\\\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack - ISPreview UK","description":"The next set of financial results from TalkTalk aren't due until 2nd February 2016, but that hasn't stopped a new Kantar Worldpanel report from predicting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html","og_locale":"en_GB","og_type":"article","og_title":"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack - ISPreview UK","og_description":"The next set of financial results from TalkTalk aren't due until 2nd February 2016, but that hasn't stopped a new Kantar Worldpanel report from predicting","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2016-01-21T15:48:09+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","type":"image\/jpeg"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack","datePublished":"2016-01-21T15:48:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html"},"wordCount":430,"commentCount":14,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"keywords":["Business","Statistics","TalkTalk"],"articleSection":["ISP News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html","name":"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"datePublished":"2016-01-21T15:48:09+00:00","description":"The next set of financial results from TalkTalk aren't due until 2nd February 2016, but that hasn't stopped a new Kantar Worldpanel report from predicting","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/01\/study-claims-talktalk-suffered-huge-customer-exodus-after-attack.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"Study Claims TalkTalk Suffered 200-300K Customer Exodus After Attack"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/10994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=10994"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/10994\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=10994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=10994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=10994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}