{"id":11502,"date":"2016-04-13T08:00:41","date_gmt":"2016-04-13T07:00:41","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=11502"},"modified":"2016-04-13T08:00:41","modified_gmt":"2016-04-13T07:00:41","slug":"bt-loses-moan-vs-skys-best-price-guarantee-broadband-btsport","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/04\/bt-loses-moan-vs-skys-best-price-guarantee-broadband-btsport.html","title":{"rendered":"BT Loses Moan vs Sky&#8217;s Best Price Guarantee for Broadband and BTSport"},"content":{"rendered":"<p><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a> has lost its complaint against an October 2015 website advert for one of Sky&#8217;s bundles, which offered a &#8220;<em>Best Price Guarantee<\/em>&#8221; on a bundle that allowed existing Sky Sports customers with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a> to get &#8220;<em>the best monthly price for unlimited broadband and BTSport<\/em>&#8220;.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a> complained to the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/asa\" target=\"_blank\">Advertising Standards Authority<\/a> (ASA) and disputed the &#8220;<em>Best Price Guarantee<\/em>&#8221; claim, which they said was misleading because &#8220;<em>customers were required to sign up for 24 months and Sky were therefore unable to take into account re-contracting offers that might be offered by competitors after an initial 12-month contract<\/em>&#8220;.<\/p>\n<p>However the ASA found that Sky had no case to answer because their advert had made clear that the offer was based on prices on the day they took up the offer, applied a new minimum contract term of two years and the small print also made clear that the deal &#8220;<em>excludes \u2026 unknown re-contracting offers that may be available after minimum term<\/em>.&#8221;<\/p>\n<blockquote class=\"bq1\"><p><strong>ASA Ruling (REF: <a href=\"https:\/\/www.asa.org.uk\/Rulings\/Adjudications\/2016\/4\/Sky-UK-Ltd\/SHP_ADJ_319622.aspx\" target=\"_blank\">A15-319622<\/a>)<\/strong><\/p>\n<p>We did not consider that the fact a two-year minimum term applied and that Sky were therefore unable to take into account competitor\u2019s future re-contracting offers rendered the offer inherently misleading, providing that was made clear to consumers. Because the ad made the conditions of the offer sufficiently clear we concluded that it was not misleading.<\/p><\/blockquote>\n<p>End.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BT has lost its complaint against an October 2015 website advert for one of Sky&#8217;s bundles, which offered a &#8220;Best Price Guarantee&#8221; on a bundle that allowed existing Sky Sports customers with Sky Broadband to get &#8220;the best monthly price for unlimited broadband and BTSport&#8220;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[99,474,66],"class_list":["post-11502","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-asa","tag-bt","tag-sky-broadband"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BT Loses Moan vs Sky&#039;s Best Price Guarantee for Broadband and BTSport - 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