{"id":11986,"date":"2016-06-23T13:45:37","date_gmt":"2016-06-23T12:45:37","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=11986"},"modified":"2016-06-23T13:46:56","modified_gmt":"2016-06-23T12:46:56","slug":"video-cafe-prank-shows-danger-hidden-broadband-price-hikes","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/06\/video-cafe-prank-shows-danger-hidden-broadband-price-hikes.html","title":{"rendered":"VIDEO &#8211; Cafe Prank Shows the Danger of Hidden Broadband ISP Charges"},"content":{"rendered":"<p><a href=\"https:\/\/www1.relish.net\/\" target=\"_blank\">Relish<\/a> (UK Broadband Ltd.), which operates a superfast <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> based fixed wireless broadband network in Central London, has today attempted to highlight how some ISPs will sneak price hikes into your contract terms and they&#8217;ve done it by comically tricking unsuspecting coffee lovers.<\/p>\n<p><!--more--><\/p>\n<p>Obviously the somewhat self-promotional point of all this is so that Relish can highlight how their own service has &#8220;<em>no hidden charges for customers<\/em>&#8220;. However it also offers a useful reminder for consumers, which should encourage everybody to pay a little more attention to the small print.<\/p>\n<blockquote class=\"bq1\"><p><strong>Bridget Lorimer, Head of Marketing at Relish, said:<\/strong><\/p>\n<p>&#8220;In a world where we all live increasingly fast-paced and busy lifestyles, we can all be guilty of not reading every word of small print in a contract. However &#8211; as our video showed &#8211; when the terms and conditions are overtly confusing and unclear, people understandably feel frustrated by not knowing the full story of the deal they\u2019ve signed up to. Despite being intentionally light-hearted, we hope our video encourages more consumers to check the terms of a broadband deal, before signing up to it.&#8221;<\/p><\/blockquote>\n<p>The prank itself involves an actor who poses as a covert barista at a busy London cafe hang out (<strong>Soho Grind<\/strong>). Relish&#8217;s coffee imposter greets customers by offering them a special promotional price for the coffee they normally order and all the customers needed to do was sign their name on the back of a takeaway coffee cup, but they end up getting a bit more than that.<\/p>\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OPltqGrgGCs\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>The <a href=\"http:\/\/www.asa.org.uk\" target=\"_new\">Advertising Standards Authority<\/a> has already announced a new set of guidelines that will encourage ISPs to make their pricing clearer (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2016\/05\/advert-watchdog-forces-uk-isps-include-line-rental-broadband-price.html\" target=\"_blank\">here<\/a>), which is due to be implemented on <strong>31st October 2016<\/strong>. Never the less this probably won&#8217;t stop all of the abuses and so consumers should always keep an eye out for hidden charges.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relish (UK Broadband Ltd.), which operates a superfast 4G based fixed wireless broadband network in Central London, has today attempted to highlight how some ISPs will sneak price hikes into your contract terms and they&#8217;ve done it by comically tricking unsuspecting coffee lovers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[476],"class_list":["post-11986","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-wifi"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VIDEO - Cafe Prank Shows the Danger of Hidden Broadband ISP Charges - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Relish (UK Broadband Ltd.), which operates a superfast 4G based fixed wireless broadband network in Central London, has today attempted to highlight how\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2016\/06\/video-cafe-prank-shows-danger-hidden-broadband-price-hikes.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO - Cafe Prank Shows the Danger of Hidden Broadband ISP Charges - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"Relish (UK Broadband Ltd.), which operates a superfast 4G based fixed wireless broadband network in Central London, has today attempted to highlight how\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2016\/06\/video-cafe-prank-shows-danger-hidden-broadband-price-hikes.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-23T12:45:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-23T12:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/06\\\/video-cafe-prank-shows-danger-hidden-broadband-price-hikes.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2016\\\/06\\\/video-cafe-prank-shows-danger-hidden-broadband-price-hikes.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"VIDEO &#8211; 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