{"id":1222,"date":"2012-07-09T08:15:47","date_gmt":"2012-07-09T07:15:47","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=1222"},"modified":"2012-07-09T08:17:03","modified_gmt":"2012-07-09T07:17:03","slug":"talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2012\/07\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html","title":{"rendered":"TalkTalk Prep Mobile Service and Admits Being Unconsciously Incompetent"},"content":{"rendered":"<p>The CEO of UK budget broadband and phone provider <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a>, <strong>Dido Harding<\/strong>, has admitted that two years ago the ISP was letting its customers down while going through a post-Tiscali acquisition period of being &#8220;<em>unconsciously incompetent<\/em>&#8220;. But all is well, now that they&#8217;ve become &#8220;<em>much more consciously incompetent<\/em>&#8221; instead.<\/p>\n<p><!--more--><\/p>\n<p>According to Hardings candid interview with <a href=\"http:\/\/www.telegraph.co.uk\/finance\/newsbysector\/mediatechnologyandtelecoms\/9384936\/TalkTalk-trying-hard-to-be-a-grown-up-business.html\" target=\"_blank\">The Telegraph<\/a>, the ISP is now trying to be a more mature business by identifying what it got wrong and putting that right. The goal is obviously to become &#8220;<em>consciously competent<\/em>&#8220;, yet she admits that the provider is still a &#8220;<em>long way from being in the groove<\/em>&#8220;.<\/p>\n<p><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a>&#8217;s most recent data showed that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> continues to remain <strong>the most complained about ISP<\/strong> in the UK (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2012\/06\/ofcom-uk-names-talktalk-most-complained-broadband-isp.html\" target=\"_blank\">here<\/a>), although they have made significant improvements.<\/p>\n<blockquote class=\"bq1\"><p><strong>Dido Harding, CEO of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a>, said:<\/strong><\/p>\n<p>&#8220;<em>Two years ago, we were unconsciously incompetent, letting our customers down and we didn&#8217;t even know it. We are much more consciously incompetent now. When we get things wrong we understand that we&#8217;ve got it wrong and we know how to fix it<\/em>.&#8221;<\/p><\/blockquote>\n<p>Certainly investors appear to be buying into TalkTalk&#8217;s future expectations, which will see it launching a new <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/youview\" target=\"_blank\">YouView<\/a> based TV (IPTV) service later this month (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2012\/07\/youview-uk-subscription-free-broadband-tv-service-launched-to-retail.html\" target=\"_blank\">here<\/a>). This is expected to ship with special <strong>premium content<\/strong> and should also be <strong>massively discounted<\/strong>. <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/youview\" target=\"_blank\">YouView<\/a>&#8217;s subscription-free set-top-boxes retail for between \u00a3200-\u00a3300 a pop and TalkTalk aims to undercut this within their broadband and phone bundles.<\/p>\n<p>One challenge to the plan could come from TalkTalk&#8217;s focus on the budget market, which compares with BSkyB (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a>) and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a>&#8217;s focus on premium TV content. But the ISP also admits that its main goal with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/youview\" target=\"_blank\">YouView<\/a> will be to retain the customers they already have.<\/p>\n<p>This week TalkTalk hopes to push forward again by launching a <strong>new mobile phone service<\/strong> (contracts) alongside a range of handsets. The related packages are expected to cost from just <strong>\u00a35 per month<\/strong> and we&#8217;ll have more on this once the details have been revealed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CEO of UK budget broadband and phone provider TalkTalk, Dido Harding, has admitted that two years ago the ISP was letting its customers down while going through a post-Tiscali acquisition period of being &#8220;unconsciously incompetent&#8220;. But all is well, now that they&#8217;ve become &#8220;much more consciously incompetent&#8221; instead.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[42,74,102],"class_list":["post-1222","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-iptv","tag-talktalk","tag-youview"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TalkTalk Prep Mobile Service and Admits Being Unconsciously Incompetent - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The CEO of UK budget broadband and phone provider TalkTalk, Dido Harding, has admitted that two years ago the ISP was letting its customers down while\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2012\/07\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TalkTalk Prep Mobile Service and Admits Being Unconsciously Incompetent - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The CEO of UK budget broadband and phone provider TalkTalk, Dido Harding, has admitted that two years ago the ISP was letting its customers down while\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2012\/07\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-09T07:15:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-07-09T07:17:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2012\\\/07\\\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2012\\\/07\\\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"TalkTalk Prep Mobile Service and Admits Being Unconsciously Incompetent\",\"datePublished\":\"2012-07-09T07:15:47+00:00\",\"dateModified\":\"2012-07-09T07:17:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2012\\\/07\\\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html\"},\"wordCount\":348,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"keywords\":[\"IPTV\",\"TalkTalk\",\"YouView\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2012\\\/07\\\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2012\\\/07\\\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2012\\\/07\\\/talktalk-prep-mobile-service-and-admits-being-unconsciously-incompetent.html\",\"name\":\"TalkTalk Prep Mobile Service and Admits Being Unconsciously Incompetent - 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