{"id":12784,"date":"2016-10-28T13:52:28","date_gmt":"2016-10-28T12:52:28","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=12784"},"modified":"2016-10-28T13:52:28","modified_gmt":"2016-10-28T12:52:28","slug":"uk-isp-bt-joins-one-line-rental-broadband-price-club","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2016\/10\/uk-isp-bt-joins-one-line-rental-broadband-price-club.html","title":{"rendered":"UK ISP BT Joins the All-in-One Line Rental and Broadband Price Club"},"content":{"rendered":"<p>Unsurprisingly <a class=\"shortlink shortlink-145\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" target=\"_blank\" rel=\"nofollow\" title=\"BT\">BT<\/a> has today become one of the latest major ISPs to introduce the advertising watchdog&#8217;s new all-inclusive pricing rule (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2016\/05\/advert-watchdog-forces-uk-isps-include-line-rental-broadband-price.html\">details<\/a>), which among other things forces them to combine the cost of broadband and line rental into a single price.<\/p>\n<p><!--more--><\/p>\n<p><a class=\"shortlink shortlink-145\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" target=\"_blank\" rel=\"nofollow\" title=\"BT\">BT<\/a> are one of those providers that likes to rotate their special offers on an almost weekly basis and as such it&#8217;s difficult to establish a baseline rental price for their packages, although it&#8217;s worth pointing out that their one-off setup fees have been increased in order to reflect that the \u00a39.99 router deliver charge (up from \u00a37.95) is now included into the cost.<\/p>\n<p>Otherwise it looks as if BT has merely adopted a simple merging of line rental and broadband charges, although they seem to be forgetting about the ASA&#8217;s requirement for a &#8220;<em>greater prominence to \u2026 any post-discount pricing<\/em>&#8220;.<\/p>\n<p>For example, BT&#8217;s up to 17Mbps Unlimited Broadband package now costs \u00a332.99 per month (\u00a324.99 if you get one of the discounts) on a 12 month term, but it&#8217;s only when you look into the small print that you find this: &#8220;<em>Price from month 13 currently: \u00a338.99 a month<\/em>.&#8221; <a class=\"shortlink shortlink-59\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" target=\"_blank\" rel=\"nofollow\" title=\"talktalk\">TalkTalk<\/a> are another ISP that fails to mention their post-discount \/ standard prices clearly and it will be interesting to see if the ASA acts against this approach.<\/p>\n<p>Meanwhile BT&#8217;s sibling, <a class=\"shortlink shortlink-75\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/plusnetuk\" target=\"_blank\" rel=\"nofollow\" title=\"plus.net\">Plusnet<\/a>, should be introducing their changes on Monday when the rules are introduced. Similarly <a class=\"shortlink shortlink-44\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/jlb\" target=\"_blank\" rel=\"nofollow\" title=\"john lewis broadband\">John Lewis<\/a> Broadband, which uses the <a class=\"shortlink shortlink-75\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/plusnetuk\" target=\"_blank\" rel=\"nofollow\" title=\"plus.net\">Plusnet<\/a> platform, will be doing the same. We won&#8217;t be reporting on any more individual ISP updates though as that would be too spammy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unsurprisingly BT has today become one of the latest major ISPs to introduce the advertising watchdog&#8217;s new all-inclusive pricing rule (details), which among other things forces them to combine the cost of broadband and line rental into a single price.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474],"class_list":["post-12784","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-bt"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UK ISP BT Joins the All-in-One Line Rental and Broadband Price Club - 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