{"id":13571,"date":"2017-03-02T01:34:08","date_gmt":"2017-03-02T01:34:08","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=13571"},"modified":"2017-03-02T06:48:32","modified_gmt":"2017-03-02T06:48:32","slug":"bt-openreach-boost-end-user-engagement-embracing-twitter","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2017\/03\/bt-openreach-boost-end-user-engagement-embracing-twitter.html","title":{"rendered":"BT Openreach Boost End-User Engagement by Embracing Twitter"},"content":{"rendered":"<p>A small but important change occurred this week after <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>&#8217;s network access division for the United Kingdom, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/openreach\" target=\"_blank\">Openreach<\/a>, finally started to make official use of the social media account that they first setup on Twitter during August 2016. No doubt it won&#8217;t be too long before they&#8217;re flooded with requests and gripes.<!--more--><\/p>\n<p>The move appears to reflect a desire to engage more directly with consumers, which is a notable change given that historically <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/openreach\" target=\"_blank\">Openreach<\/a> has often preferred the arms-length approach of redirecting many consumer queries back towards broadband and phone providers. On the flip side ISPs don&#8217;t always like <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/openreach\" target=\"_blank\">Openreach<\/a> talking directly to their customers either.<\/p>\n<p>Admittedly we&#8217;re not expecting a dramatic improvement in support but at least it offers another way for people to engage with the operator (<a href=\"https:\/\/twitter.com\/OpenreachGB\" target=\"_blank\">@OpenreachGB<\/a>). The account&#8217;s first post occurred yesterday.<\/p>\n<p>https:\/\/twitter.com\/OpenreachGB\/status\/836931514466197504<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A small but important change occurred this week after BT&#8217;s network access division for the United Kingdom, Openreach, finally started to make official use of the social media account that they first setup on Twitter during August 2016. No doubt it won&#8217;t be too long before they&#8217;re flooded with requests and gripes.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,69],"class_list":["post-13571","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-bt","tag-bt-openreach"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BT Openreach Boost End-User Engagement by Embracing Twitter - ISPreview UK<\/title>\n<meta name=\"description\" content=\"A small but important change occurred this week after BT&#039;s network access division for the United Kingdom, Openreach, finally started to make official use\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2017\/03\/bt-openreach-boost-end-user-engagement-embracing-twitter.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BT Openreach Boost End-User Engagement by Embracing Twitter - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"A small but important change occurred this week after BT&#039;s network access division for the United Kingdom, Openreach, finally started to make official use\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2017\/03\/bt-openreach-boost-end-user-engagement-embracing-twitter.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T01:34:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-02T06:48:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2017\\\/03\\\/bt-openreach-boost-end-user-engagement-embracing-twitter.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2017\\\/03\\\/bt-openreach-boost-end-user-engagement-embracing-twitter.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"BT Openreach Boost End-User Engagement by Embracing Twitter\",\"datePublished\":\"2017-03-02T01:34:08+00:00\",\"dateModified\":\"2017-03-02T06:48:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2017\\\/03\\\/bt-openreach-boost-end-user-engagement-embracing-twitter.html\"},\"wordCount\":154,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"keywords\":[\"BT\",\"Openreach\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2017\\\/03\\\/bt-openreach-boost-end-user-engagement-embracing-twitter.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2017\\\/03\\\/bt-openreach-boost-end-user-engagement-embracing-twitter.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2017\\\/03\\\/bt-openreach-boost-end-user-engagement-embracing-twitter.html\",\"name\":\"BT Openreach Boost End-User Engagement by Embracing Twitter - 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