{"id":14231,"date":"2017-07-11T08:41:59","date_gmt":"2017-07-11T07:41:59","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=14231"},"modified":"2017-07-12T08:57:52","modified_gmt":"2017-07-12T07:57:52","slug":"openreach-unveil-new-non-bt-branding-showcase-independence","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2017\/07\/openreach-unveil-new-non-bt-branding-showcase-independence.html","title":{"rendered":"Openreach Unveil New non-BT Branding to Showcase its Independence"},"content":{"rendered":"<p>Earlier this year <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a> reached a voluntary &#8216;Strategic Review&#8217; deal (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2017\/03\/ofcom-bt-reach-voluntary-agreement-openreachs-uk-future.html\">here<\/a>), which required <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>&#8217;s network access division (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/openreach\" target=\"_blank\">Openreach<\/a>) to become a &#8220;<em>legally separate<\/em>&#8221; company with its own independent board. Today <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/openreach\" target=\"_blank\">Openreach<\/a> has unveiled their new branding, which scrubs out <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>.<!--more--><\/p>\n<p>The deal means that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/openreach\" target=\"_blank\">Openreach<\/a> is still technically part of the BT Group, although they now have greater independence and have today reaffirmed their commitment to treating all communications provider (CPs) customers equally.<\/p>\n<div class=\"responsive-container\"><iframe loading=\"lazy\" title=\"We&#039;re Openreach\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JNS4zvhExgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>The new non-BT branding (pictured) forms part of the on-going process to implement the agreed changes. In keeping with that Openreach&#8217;s CEO, <strong>Clive Selley<\/strong>, has sent out a letter to all 580 of the operator&#8217;s Communications Provider customers (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> and BT etc.) to highlight what they&#8217;re doing.<\/p>\n<blockquote class=\"bq1\"><p><strong>Clive Selley&#8217;s &#8220;<em>Openreach is changing<\/em>&#8221; Letter to UK ISPs<\/strong><\/p>\n<p>At Openreach, our number one priority is providing a better service to our customers and to achieve that, we\u2019re making fundamental changes to the way we work.<\/p>\n<p>I\u2019ve been keeping you up to date with how we are implementing our Commitments following <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a>\u2019s Digital Communications Review in March 2017. We\u2019re showing you, our customers, that we\u2019re becoming more independent &#8211; an Openreach that deals with everyone on equal terms.<\/p>\n<p>We\u2019re implementing as many of the Commitments as we can now, ahead of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a>\u2019s requirements, because we believe it\u2019s the right thing to do.<\/p>\n<p>We want to get on with the job of delivering better service, broader coverage and faster speeds across Britain, so we\u2019ve already established the new Openreach Board, with an independent Chairman and a majority of independent members, and they are now playing a very active role in steering the business and setting its strategy.<\/p>\n<p>We\u2019ve also begun changing the way we engage with you our Communications Provider customers by introducing a confidential phase to our discussions on significant investments and major strategic developments.<\/p>\n<p><strong>Today, we\u2019re making a further small but symbolic step, by launching our own distinct brand.<\/strong><\/p>\n<p>We\u2019re removing the \u2018BT\u2019 element from the Openreach logo. This is a visual sign to reflect how we deal with everyone on equal terms. We are committed to delivering the highest standards to everyone and we\u2019re doing this well ahead of Ofcom\u2019s timeframe as we feel the re-brand is an important step in building trust with you and our stakeholders.<\/p>\n<p>The re-brand is also an opportunity to restate what Openreach stands for and how we want to work going forward. Openreach is all about our people and our network.<\/p>\n<p>We want our brand to be consistent and recognisable so we\u2019re keeping the distinctive typeface and name, as our research suggests it will mean our engineers continue to be recognised when they knock on your customers\u2019 doors.<\/p>\n<p>As you\u2019ll see from the new imagery and About Openreach video this isn\u2019t an expensive or extravagant re-brand. It\u2019s a simple and pragmatic step which will allow us to continue to focus on our business.<\/p>\n<p>From today and over the coming weeks, months and years, we\u2019ll be introducing the new logo and imagery into our key touchpoints \u2013 everything from our websites, slides and documents, ID cards and workwear to the 22,000 vans in our fleet. We\u2019re rolling it out over the next 1-4 years to reduce costs and minimise the impact to you and your customers.<\/p><\/blockquote>\n<p>Openreach aims to introduce the new logo and imagery across all of their key touchpoints &#8211; everything from their websites, slides and documents, ID cards and workwear to the 22,000 vans in their fleet (they have around 30,400 people &#8211; 25,000 of which are field engineers).<\/p>\n<p>However, in an effort to reduce costs, the operator states that it will take them 1-4 years to complete the branding transition. In fairness this isn\u2019t a surprise since the transition will be a mammoth task.<\/p>\n<blockquote><p><span style=\"color: #339966;\"><strong>Estimated Timeline for Re-Branding Assets<\/strong><\/span><\/p>\n<p>\u00b7 July 2017 \u2013 New logo; first tranche of vans; presentation and stationery templates<\/p>\n<p>\u00b7 Sept 2017 \u2013 The majority of Openreach websites and customer-facing mobile apps<\/p>\n<p>\u00b7 Early 2018 \u2013 First tranche of workwear (after consulting with our people)<\/p>\n<p>\u00b7 Around April 2018 \u2013 Openreach Limited established<\/p>\n<p>\u00b7 Around Oct 2019 \u2013 ID cards and workwear (we have 30,400 people of which 25,000 are field engineers)<\/p>\n<p>\u00b7 Around Apr 2020 \u2013 Major buildings and signs<\/p>\n<p>\u00b7 Around Apr 2021 \u2013 All 22,000 van logo changes will be complete<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year BT and Ofcom reached a voluntary &#8216;Strategic Review&#8217; deal (here), which required BT&#8217;s network access division (Openreach) to become a &#8220;legally separate&#8221; company with its own independent board. Today Openreach has unveiled their new branding, which scrubs out BT.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,69],"class_list":["post-14231","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-bt","tag-bt-openreach"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Openreach Unveil New non-BT Branding to Showcase its Independence - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Earlier this year BT and Ofcom reached a voluntary &#039;Strategic Review&#039; deal (here), which required BT&#039;s network access division (Openreach) to become a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2017\/07\/openreach-unveil-new-non-bt-branding-showcase-independence.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Openreach Unveil New non-BT Branding to Showcase its Independence - 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