{"id":14285,"date":"2017-07-19T07:42:03","date_gmt":"2017-07-19T06:42:03","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=14285"},"modified":"2017-07-20T06:46:23","modified_gmt":"2017-07-20T05:46:23","slug":"virgin-media-get-asa-ban-sky-broadband-super-reliable-tv-advert-claim","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2017\/07\/virgin-media-get-asa-ban-sky-broadband-super-reliable-tv-advert-claim.html","title":{"rendered":"Virgin Media Get ASA to Ban Sky Broadband “Super Reliable” TV Ad Claim"},"content":{"rendered":"

A complaint by Virgin Media<\/a> has prompted the Advertising Standards Authority<\/a> (ASA) to ban a major TV and national press advert for Sky Broadband<\/a>’s service after they were found to have misleading claimed that the ISP offered a “Super Reliable<\/em>” broadband service.<\/p>\n

The TV advert in particular carried on Sky’s tradition of using major movie characters to sell their services and in this case they adopted the computer generated ones from ‘The Secret Life of Pets<\/em>‘, which featured a hyperactive talking fluffy dog-like creature that jumped around a lot. The crazed animal later appears to become rather frustrated at its broadband connectivity.<\/p>\n

As a side note, in the video below the ASA appears to have overlooked that the router is clearly smoking and so this could be more of a hardware than a ‘broadband<\/em>‘ fault.. ehumm.<\/p>\n