{"id":1491,"date":"2012-08-20T13:55:48","date_gmt":"2012-08-20T12:55:48","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=1491"},"modified":"2012-08-20T16:13:41","modified_gmt":"2012-08-20T15:13:41","slug":"hull-isp-kc-block-ms3-from-advertising-its-rival-fibre-optic-broadband","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2012\/08\/hull-isp-kc-block-ms3-from-advertising-its-rival-fibre-optic-broadband.html","title":{"rendered":"UPD MS3 Claim KC Blocks it from Advertising Rival Fibre Broadband in Hull UK"},"content":{"rendered":"

MS3 Communications<\/a>, which is currently deploying a new fibre optic<\/strong> ultra-fast broadband ISP network for businesses in Hull<\/strong> (Yorkshire, UK), has\u00a0expressed “outrage<\/em>” at the local incumbent telecoms operator (KC) after they allegedly prevented MS3<\/a> from advertising<\/strong> within the local Stadium (home to Hull City and Hull FC).<\/p>\n

<\/p>\n

MS3<\/a> have already struck a deal with local Super League Rugby team, Hull Kingston Rovers<\/strong> (HKR), for the naming rights to MS3<\/a> Craven Park and had also been hoping to advertise within the KC Stadium (clues in the name). But MS3 told ISPreview.co.uk that “being in direct competition with Kingston Communications it appears the incumbent operator has put a block on MS3 from advertising with either of the clubs<\/em>!”.<\/p>\n

MS3 notes that KC separately wanted to advertise their own brand on HKR’s new North Stand, which is currently under development, a move that was not blocked by MS3 as they “didn’t see why Hull KR should be denied any potential income from other sponsors<\/em>“.<\/p>\n

MS3\u2032s Communications Manager, Sam Hales, said:<\/strong><\/p>\n

“We wanted to do some advertising with Hull City for the forthcoming 2012-2013 season, we recognise that they have a very captive audience, a large fan base and regularly get great attendances.<\/em><\/p>\n

As a lifelong Tigers fan I can see the huge benefits of exposing our brand in the stadium, a stadium which actually belongs to the council not Kingston Communications and if anyone should have a right to block something it is the council<\/em>.”<\/p><\/blockquote>\n

Relations between KC and MS3 have until recently been fairly cordial, although MS3 claims that KC has now started “rolling out fibre in exactly the same areas where MS3 have recently been busy installing their own network<\/em>“, which has resulted in MS3 questioning KC’s commitment to competition in Hull.<\/p>\n

“Recent acts have started to show that [KC] most certainly isn\u2019t [welcoming competition]<\/em>“, said MS3’s update.\u00a0In March 2012 a KC spokesperson said that MS3’s service was, “good for local businesses as it means they\u2019ll now also have even more choice in provider<\/em>“. KC\u00a0currently aims for its rival fibre optic network to pass 15,000\u00a0homes and businesses<\/strong>\u00a0before the end of 2012 and\u00a0claims that MS3’s comments are incorrect.<\/p>\n

A KC Spokesperson told ISPreview.co.uk:<\/strong><\/p>\n

“We\u2019re very surprised by MS3\u2019s claim as it is entirely incorrect. While there is an exclusivity clause in the agreement that covers our sponsorship of the KC Stadium, we were happy to waive this so that MS3 and other communications providers could advertise at the stadium last season, and we\u2019re happy to do this again for the current season<\/em>.”<\/p><\/blockquote>\n

In fairness companies can pay a lot of money for exclusivity in sponsorship deals. It’s thus perhaps unsurprising that MS3 would run into troubles when attempting to advertise in a stadium whose name starts with that of their arch rival KC.<\/p>\n

UPDATE 3:31pm<\/strong><\/p>\n

Added KC’s comment above.<\/p>\n","protected":false},"excerpt":{"rendered":"

MS3 Communications, which is currently deploying a new fibre optic ultra-fast broadband ISP network for businesses in Hull (Yorkshire, UK), has\u00a0expressed “outrage” at the local incumbent telecoms operator (KC) after they allegedly prevented MS3 from advertising within the local Stadium (home to Hull City and Hull FC).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[472,52,76],"class_list":["post-1491","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-business","tag-fibre-optic","tag-kc"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nUPD MS3 Claim KC Blocks it from Advertising Rival Fibre Broadband in Hull UK - ISPreview UK<\/title>\n<meta name=\"description\" content=\"MS3 Communications, which is currently deploying a new fibre optic ultra-fast broadband ISP network for businesses in Hull (Yorkshire, UK), has\u00a0expressed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2012\/08\/hull-isp-kc-block-ms3-from-advertising-its-rival-fibre-optic-broadband.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPD MS3 Claim KC Blocks it from Advertising Rival Fibre Broadband in Hull UK - 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