{"id":15334,"date":"2018-01-24T08:22:08","date_gmt":"2018-01-24T08:22:08","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=15334"},"modified":"2018-01-24T08:32:32","modified_gmt":"2018-01-24T08:32:32","slug":"isp-talktalk-start-shipping-uk-mvno-mobile-customers-back-o2","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/01\/isp-talktalk-start-shipping-uk-mvno-mobile-customers-back-o2.html","title":{"rendered":"ISP TalkTalk to Start Shifting UK MVNO Mobile Customers Back to O2"},"content":{"rendered":"<p>Budget broadband ISP <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> has confirmed that customers of their existing Mobile platform will, at the end of their current contract(s), be given the choice of either switching to a completely different Mobile operator or taking out a special deal on one of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a>&#8217;s plans.<!--more--><\/p>\n<p>The move was first hinted at in September 2017 (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2017\/09\/broadband-isp-talktalk-ponders-plan-scale-back-uk-mobile-service.html\">here<\/a>), when the provider confirmed they were preparing to exit the <strong>Mobile Virtual Network Operator<\/strong> (MVNO) game and would instead adopt a &#8220;<em>low touch<\/em>&#8221; retail arrangement with another major mobile operator. At the time <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> said that such a move would enable them to &#8220;<em>continue to offer a compelling mobile service to all our broadband customers<\/em>.&#8221;<\/p>\n<p>Now <a href=\"https:\/\/www.moneysavingexpert.com\/news\/phones\/2018\/01\/talktalk-mobile-customers-to-be-offered-o2-deals-at-the-end-of-their-contract---heres-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">MSE<\/a> has spotted that the ISP recently began informing users that they would be discontinuing their own mobile platform as expected and had &#8220;<em>got our customers a great value mobile offer from <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a><\/em>.&#8221; Essentially those who reach the end of their Mobile contract will now be able to either switch to a different operator or go with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> and benefit from a discount off the operator\u2019s SIM-only <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> plans (including all the usual O2 benefits).<\/p>\n<p>Obviously the special discount only applies if you remain a customer of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a>&#8217;s home broadband and phone services. New TalkTalk subscribers will also be able to take advantage of the same O2 discount. One other advantage is that TalkTalk&#8217;s old plans only supported <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/3g\">3G<\/a>, while O2 will give you a faster <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> connection (where available). Customers can contact TalkTalk for free on <strong>0345 172 0044<\/strong> to discuss this.<\/p>\n<blockquote class=\"bq1\"><p><strong>A Spokesperson for TalkTalk said:<\/strong><\/p>\n<p>&#8220;As part of TalkTalk&#8217;s simplification, we&#8217;re changing how we offer mobile services. This agreement with O2 gives TalkTalk customers access to a wider range of great value 4G services.<\/p>\n<p>It&#8217;s great news for customers and allows TalkTalk to continue investing in our fixed network, delivering even better landline, broadband and TV services.&#8221;<\/p><\/blockquote>\n<p>The news should hopefully draw a line under a long and complicated history. The ISP first launched their own mobile service via an MVNO agreement with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> in 2010, which lasted for a few years until they alleged that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> were &#8220;<em>withdrawing entirely from the MVNO market<\/em>&#8221; and had &#8220;<em>terminated TalkTalk\u2019s MVNO agreement without warning<\/em>&#8221; (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2015\/07\/isp-talktalk-and-vodafone-in-big-competition-spat-over-uk-mobile-market.html\">here<\/a>). <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> denied this and said the decision to terminate &#8220;<em>was not made<\/em>&#8221; by them.<\/p>\n<p>As a result TalkTalk ended up signing a new MVNO deal with O2 in 2015 (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2014\/11\/uk-isp-talktalk-prep-switch-mobile-operators-vodafone-o2.html\" target=\"_blank\" rel=\"noopener\">here<\/a>) and at the time they said this was a &#8220;<em>major step forward in our long term strategy to build a small cell and Fibre-To-The-Premise (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a>) network. Coupled with our own in-home <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> spectrum.<\/em>&#8221;<\/p>\n<p>However the provider faced multiple challenges in attempting to migrate customers onto O2&#8217;s platform and they also ditched their long-running plan for a 4G enabled home broadband router. The latter is understood to have cost them about \u00a349 million. More recently TalkTalk has moved back to their roots by re-focusing upon low cost fixed line broadband and phone services, which is a strategy that seems to be working.<\/p>\n<p>One potential issue is that some customers have reported being unable to get the discount from O2 (others say they got about 25% off) and that O2 staff were not aware of the offer. Hopefully that situation has improved but needless to say that it&#8217;s worth shopping around to see what else is available before committing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budget broadband ISP TalkTalk has confirmed that customers of their existing Mobile platform will, at the end of their current contract(s), be given the choice of either switching to a completely different Mobile operator or taking out a special deal on one of O2&#8217;s plans.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[62,61,32,74,96],"class_list":["post-15334","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-3g","tag-4g","tag-o2","tag-talktalk","tag-vodafone"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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