{"id":15743,"date":"2018-03-21T09:03:49","date_gmt":"2018-03-21T09:03:49","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=15743"},"modified":"2018-03-21T09:03:49","modified_gmt":"2018-03-21T09:03:49","slug":"bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html","title":{"rendered":"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim"},"content":{"rendered":"

The Advertising Standards Authority<\/a> has banned a national UK press advert for Sky Broadband<\/a> after rival ISP BT<\/a> complained that the promotion’s claim of offering “Unlimited Broadband At Our Best Prices<\/em>” was “misleading<\/em>,” not least because they’d recently offered the same package for less.<\/p>\n

In response Sky said that the prices offered were the “best prices<\/em>” for the products advertised and they believed the ad made clear that the “best prices<\/em>” offer was based on certain conditions, such as the customer taking up Sky TV.<\/p>\n

Sky also highlighted how they did not say the prices offered were their “best ever prices<\/em>” (although they did do something similar a month earlier, before a price rise) as they did not intend to make a comparison against previous prices offered by Sky. The ASA took a different view.<\/p>\n

ASA Ruling (REF: A17-404590)<\/strong><\/p>\n

The ASA noted that the ad did not clarify the basis of the claim \u201cour best prices\u201d. In the absence of such information, we considered that consumers would understand the claim \u201cour best prices\u201d to mean that the advertised broadband packages were at a lower price than they had been for a reasonable amount of time prior to the offer being available.<\/p>\n

However, we understood that the basis for the lowest price claim was that the packages were cheaper when purchased with TV than when they were purchased alone. We noted that in the previous month Sky had offered the same broadband products at lower prices.<\/p>\n

Therefore, while we acknowledged that the prices offered were their best prices for the relevant products at the time the ad appeared, because the ad suggested that the packages were at a lower price than they had been recently, but in the previous month Sky had offered the relevant broadband product alone at lower prices, we concluded the \u201cour best prices\u201d claim was likely to mislead.<\/p><\/blockquote>\n

As usual the ASA gave Sky a quick slap on the wrist and told them not to re-run the advert, at least not without making clear the basis of their lowest price claims. We tend to see a lot of tit-for-tat when it comes to ISPs shopping each other out to the advertising watchdog, so don’t be surprised if Sky similarly gets the odd BT<\/a> advert pulled in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Advertising Standards Authority has banned a national UK press advert for Sky Broadband after rival ISP BT complained that the promotion’s claim of offering “Unlimited Broadband At Our Best Prices” was “misleading,” not least because they’d recently offered the same package for less.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[99,474,66],"class_list":["post-15743","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-asa","tag-bt","tag-sky-broadband"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nBT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The Advertising Standards Authority has banned a national UK press advert for Sky Broadband after rival ISP BT complained that the promotion's claim of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The Advertising Standards Authority has banned a national UK press advert for Sky Broadband after rival ISP BT complained that the promotion's claim of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-21T09:03:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim\",\"datePublished\":\"2018-03-21T09:03:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html\"},\"wordCount\":396,\"commentCount\":11,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"keywords\":[\"Advertising Standards\",\"BT\",\"Sky Broadband\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html\",\"name\":\"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"datePublished\":\"2018-03-21T09:03:49+00:00\",\"description\":\"The Advertising Standards Authority has banned a national UK press advert for Sky Broadband after rival ISP BT complained that the promotion's claim of\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2018\\\/03\\\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim - ISPreview UK","description":"The Advertising Standards Authority has banned a national UK press advert for Sky Broadband after rival ISP BT complained that the promotion's claim of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html","og_locale":"en_GB","og_type":"article","og_title":"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim - ISPreview UK","og_description":"The Advertising Standards Authority has banned a national UK press advert for Sky Broadband after rival ISP BT complained that the promotion's claim of","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2018-03-21T09:03:49+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","type":"image\/jpeg"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim","datePublished":"2018-03-21T09:03:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html"},"wordCount":396,"commentCount":11,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"keywords":["Advertising Standards","BT","Sky Broadband"],"articleSection":["ISP News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html","name":"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"datePublished":"2018-03-21T09:03:49+00:00","description":"The Advertising Standards Authority has banned a national UK press advert for Sky Broadband after rival ISP BT complained that the promotion's claim of","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/03\/bt-get-sky-broadband-isp-advert-banned-over-misleading-prices-claim.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/15743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=15743"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/15743\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=15743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=15743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=15743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}