{"id":17131,"date":"2018-10-08T08:21:04","date_gmt":"2018-10-08T07:21:04","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=17131"},"modified":"2018-10-08T08:30:06","modified_gmt":"2018-10-08T07:30:06","slug":"bt-and-ee-seeking-uk-broadband-pay-tv-deal-with-apple","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2018\/10\/bt-and-ee-seeking-uk-broadband-pay-tv-deal-with-apple.html","title":{"rendered":"BT and EE Seeking UK Broadband Pay TV Deal with Apple"},"content":{"rendered":"

Newspaper reports have claimed that ISP BT<\/a> are in early discussions with Apple over what could represent a significant shift in their Pay TV strategy within the United Kingdom, which might result in their EE mobile<\/a> brand bundling Apple’s set-top-boxes with their home broadband and phone packages.<\/p>\n

Sources are alleged to have informed the Telegraph<\/a> (paywall) that if all goes to plan then EE<\/a>’s broadband customers could expect to receive a pre-loaded IPTV (video streaming) box from Apple<\/a><\/strong>, which would include various apps, as well as support for BT<\/a> Sport and TV channels from other broadcasters.<\/p>\n

The arrangement is described as being similar in nature to the one that telecoms operator Salt has with Apple in Switzerland, where the 32GB Apple TV 4K box is re-packaged as Salt.tv. The box is then shipped with access to 300 live TV channels, Dolby Atmos sound and cloud based PVR (video recording) features (see details<\/a>).<\/p>\n

Mind you Salt offers that alongside a 10Gbps symmetric FTTP<\/a> broadband service at \u20ac49.95 and we’re a long way from seeing anything affordable like that from Openreach<\/a>’s network in the UK, although rivals like Hyperoptic<\/a> and Gigaclear<\/a> could do it if they saw a demand for more than 1Gbps. But of course you don’t need all that speed for 4K TV channel streaming (a single 4K stream tends to use c.15-30Mbps variable).<\/p>\n

The possible deal seems to mirror the kind of partnership that Sky (Sky Broadband<\/a>) has already established with Roku<\/strong>, which resulted in their low cost NOW TV<\/a> (NOW Broadband) brand. This distributes the Roku set-top-boxes with various apps, Video-on-Demand (VoD) content and live access to Sky\u2019s premium TV channels. Indeed competing or even beating this may be part of BT<\/a>’s goal, particularly in light of the recent Comcast news.<\/p>\n

At this point some might ask: “Why would they do this on EE<\/a> but not BT\u2019s own Pay TV platform?<\/em>” Part of the reason might be because BT\u2019s own Pay TV solution is currently based around the YouView<\/a> model of set-top-boxes (for now..), while EE<\/a>\u2019s TV service has a different pre-BT merger history and lately hasn\u2019t been given much attention. EE thus makes a good platform to test this out.<\/p>\n

We also note that existing EE customers can already add Apple\u2019s 4K TV box plan from just \u00a315 a month for 11 months, with \u00a314 upfront (or \u00a3179 as a one-off payment). So there\u2019s already an established relationship, even if the content side still needs some work in order to meet the aforementioned Pay TV service proposal.<\/p>\n

At present the two sides are described as being in early discussions, so we might not learn of the outcome until next year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Newspaper reports have claimed that ISP BT are in early discussions with Apple over what could represent a significant shift in their Pay TV strategy within the United Kingdom, which might result in their EE mobile brand bundling Apple’s set-top-boxes with their home broadband and phone packages.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,405,45,42,102],"class_list":["post-17131","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-bt","tag-ee","tag-video-streaming","tag-iptv","tag-youview"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nBT and EE Seeking UK Broadband Pay TV Deal with Apple - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Newspaper reports have claimed that ISP BT are in early discussions with Apple over what could represent a significant shift in their Pay TV strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2018\/10\/bt-and-ee-seeking-uk-broadband-pay-tv-deal-with-apple.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BT and EE Seeking UK Broadband Pay TV Deal with Apple - 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