{"id":18891,"date":"2019-06-27T08:22:34","date_gmt":"2019-06-27T07:22:34","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=18891"},"modified":"2019-06-27T15:31:02","modified_gmt":"2019-06-27T14:31:02","slug":"ee-uk-replaces-home-broadband-pay-tv-service-with-apple-tv-4k","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2019\/06\/ee-uk-replaces-home-broadband-pay-tv-service-with-apple-tv-4k.html","title":{"rendered":"EE UK Replaces Home Broadband Pay TV Service with Apple TV 4K"},"content":{"rendered":"<p>Mobile operator and ISP <a class=\"shortlink shortlink-43\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" target=\"_blank\" rel=\"nofollow\" title=\"ee home broadband\">EE<\/a> will today replace their ageing bespoke Pay TV (<a class=\"shortlink shortlink-104 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/iptv\" target=\"_blank\" rel=\"\" title=\"iptv\" data-chref=\"https:\/\/www.ispreview.co.uk\/jargon\/jargon_detail.php?IPTV---Internet-Protocol-TV-43\">IPTV<\/a>) product, which was only available alongside their fixed line home broadband and phone packages, with a new service powered by an Apple TV 4K set-top-box, but it won&#8217;t be a particularly cheap add-on.<!--more--><\/p>\n<p>The original <a class=\"shortlink shortlink-43\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" target=\"_blank\" rel=\"nofollow\" title=\"ee home broadband\">EE<\/a> TV product was developed (bespoke) and launched prior to the merger with <a class=\"shortlink shortlink-145\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" target=\"_blank\" rel=\"nofollow\" title=\"BT\">BT<\/a> (they have their own separate <a class=\"shortlink shortlink-94 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/youview\" target=\"_blank\" rel=\"\" title=\"youview\" data-chref=\"https:\/\/www.youview.com\">YouView<\/a> powered platform). Under the old platform customers of EE&#8217;s Broadband service were asked to pay an extra \u00a38 a month to receive the box, which gave them access to all of the usual Freeview TV channels, PVR features, an app and access to premium on-demand content. Sadly EE TV has since been largely forgotten and doesn&#8217;t support 4K.<\/p>\n<p>Last year we reported that <a class=\"shortlink shortlink-145\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" target=\"_blank\" rel=\"nofollow\" title=\"BT\">BT<\/a> had entered into early discussions with Apple about the prospect of replacing EE TV with a service based off the 32GB <strong>Apple TV 4K<\/strong> box (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2018\/10\/bt-and-ee-seeking-uk-broadband-pay-tv-deal-with-apple.html\">here<\/a>). As if to confuse matters it was, at the time, already possible for existing <a class=\"shortlink shortlink-42\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eemobile\" target=\"_blank\" rel=\"nofollow\" title=\"ee mobile\">EE mobile<\/a> customers to add Apple&#8217;s box to their plan (albeit without any EE specific content or features) but this option has since been removed; probably due to today&#8217;s announcement.<\/p>\n<p>By comparison today&#8217;s announcement means that existing EE broadband customers (pay monthly mobile subscribers with with a Smartphone or 12\/24-month SIM-only plan can also take advantage) will be able to add the Apple TV 4K box to their package for an extra <strong>\u00a315 per month<\/strong>, which is a fair bit more expensive than the old EE TV option (probably because Apple&#8217;s box is worth around \u00a3179 at retail).<\/p>\n<div class=\"bq2\"><strong>NOTE:<\/strong> <a class=\"shortlink shortlink-42\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eemobile\" target=\"_blank\" rel=\"nofollow\" title=\"ee mobile\">EE mobile<\/a> customers can also take advantage of 6 month subscriptions to Prime Video and MTV Play with inclusive mobile data during this period.<\/div>\n<p>The prices we&#8217;ve been given for this are below, which appears to be reflecting the discounted first contract term (18 month) prices (e.g. the <a class=\"shortlink shortlink-121 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/adsl\" target=\"_blank\" rel=\"\" title=\"digital subscriber line\" data-chref=\"https:\/\/www.ispreview.co.uk\/broadband_DSL.php\">ADSL<\/a> broadband and phone package alone rises from \u00a322 to \u00a332 after the first 18 months).<\/p>\n<table border=\"0\" width=\"100%\" cellspacing=\"2\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td class=\"bq3\"><\/td>\n<td class=\"bq3\"><strong>EE Broadband<\/strong><\/td>\n<td class=\"bq3\"><strong>Broadband + Apple TV 4K<\/strong><\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\"><strong><a class=\"shortlink shortlink-121 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/adsl\" target=\"_blank\" rel=\"\" title=\"digital subscriber line\" data-chref=\"https:\/\/www.ispreview.co.uk\/broadband_DSL.php\">ADSL<\/a> (10Mbps)<br \/>\n<\/strong><\/td>\n<td nowrap=\"nowrap\">\u00a322<\/td>\n<td nowrap=\"nowrap\">\u00a337 (\u00a342 after first 18 months)<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\"><strong>Fibre (36Mbps)<\/strong><\/td>\n<td nowrap=\"nowrap\">\u00a328<\/td>\n<td nowrap=\"nowrap\">\u00a343 (\u00a347 after first 18 months)<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\"><strong>Fibre Plus (67Mbps)<\/strong><\/td>\n<td nowrap=\"nowrap\">\u00a332<\/td>\n<td nowrap=\"nowrap\">\u00a347 (\u00a352 after first 18 months)<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\"><strong>Fibre Max 1 (145Mbps <a class=\"shortlink shortlink-112 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/gfast\" target=\"_blank\" rel=\"\" title=\"g.fast\" data-chref=\"https:\/\/www.ispreview.co.uk\/broadband_cable.php\">G.fast<\/a>)<br \/>\n<\/strong><\/td>\n<td nowrap=\"nowrap\">\u00a342<\/td>\n<td nowrap=\"nowrap\">\u00a357 (\u00a359 after first 18 months)<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\"><strong>Fibre Max 2 (300Mbps <a class=\"shortlink shortlink-112 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/gfast\" target=\"_blank\" rel=\"\" title=\"g.fast\" data-chref=\"https:\/\/www.ispreview.co.uk\/broadband_cable.php\">G.fast<\/a>)<br \/>\n<\/strong><\/td>\n<td nowrap=\"nowrap\">\u00a350<\/td>\n<td nowrap=\"nowrap\">\u00a363 (\u00a364 after first 18 months)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>According to the limited promotional material that we&#8217;ve seen, the Apple TV 4K gives you access to a range of entertainment apps like <a class=\"shortlink shortlink-95 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bbc\" target=\"_blank\" rel=\"\" title=\"bbc\" data-chref=\"https:\/\/www.bbc.co.uk\">BBC<\/a> iPlayer, ITV Hub, UK TV, Netflix, <a class=\"shortlink shortlink-137 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/amazon\" target=\"_blank\" rel=\"nofollow\" title=\"amazon\" data-chref=\"https:\/\/www.amazon.co.uk\">Amazon<\/a> Prime Video and <a class=\"shortlink shortlink-28\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/nowtv\" target=\"_blank\" rel=\"nofollow\" title=\"now tv broadband\">NOW TV<\/a>. Inclusive access to BT Sport TV content is also included &#8220;<em>so you can watch unmissable live sport<\/em>&#8221; and with a supporting TV you can also experience 4K HDR and cinematic Dolby Atmos sound.<\/p>\n<p>The Apple TV 4K itself features a HDMI 2.0a port, 802.11ac <a class=\"shortlink shortlink-124 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/wifi\" target=\"_blank\" rel=\"\" title=\"wifi\" data-chref=\"https:\/\/www.ispreview.co.uk\/broadband_wireless.php\">WiFi<\/a>, 1 x Gigabit <a class=\"shortlink shortlink-103 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/lan\" target=\"_blank\" rel=\"\" title=\"Local Area Network\" data-chref=\"https:\/\/www.ispreview.co.uk\/jargon\/jargon_detail.php?LAN---Local-Area-Network-50\">LAN<\/a> port, Bluetooth v5, IR receiver and is powered by an A10X Fusion chip. Sadly it does not appear to support Freeview TV channels like the old device. You also get access to an Apple TV app and Siri (voice assistant).<\/p>\n<blockquote class=\"bq1\"><p><strong>Marc Allera, CEO of BT Consumer, said:<\/strong><\/p>\n<p>&#8220;We\u2019re giving customers the TV, film and sport they love in the best quality on Apple TV 4K. By combining Apple TV 4K and BT Sport with EE\u2019s award-winning unlimited home broadband, we\u2019re able to provide our customers with a premium TV service that not only provides great value for money, but a great experience at home, as well as on the go.&#8221;<\/p><\/blockquote>\n<p>At the time of writing EE still seemed to be in the process of updating their website for the new kit, which should be completed sometime later this morning.<\/p>\n<p><img decoding=\"async\" class=\"ngg-singlepic ngg-none\" style=\"width: 100%; border-radius: 4px;\" src=\"https:\/\/www.ispreview.co.uk\/wp-content\/gallery\/2019-article-illustrations\/ee_apple_tv_4k_top_view.jpg\" alt=\"ee apple tv 4k top view\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile operator and ISP EE will today replace their ageing bespoke Pay TV (IPTV) product, which was only available alongside their fixed line home broadband and phone packages, with a new service powered by an Apple TV 4K set-top-box, but it won&#8217;t be a particularly cheap add-on.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,405,45,42,102],"class_list":["post-18891","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-bt","tag-ee","tag-video-streaming","tag-iptv","tag-youview"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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