{"id":20974,"date":"2020-02-03T12:55:37","date_gmt":"2020-02-03T12:55:37","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=20974"},"modified":"2020-02-03T12:58:46","modified_gmt":"2020-02-03T12:58:46","slug":"gws-reveals-the-best-mobile-operators-for-36-uk-cities-2020","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/02\/gws-reveals-the-best-mobile-operators-for-36-uk-cities-2020.html","title":{"rendered":"GWS Reveals the Best Mobile Operators for 36 UK Cities – 2020"},"content":{"rendered":"

Global Wireless Solutions<\/a> has published the results of their latest “extensive national<\/em>” study into mobile network (4G<\/a> etc.) performance across 36 cities, which is one of the few to name O2<\/a> as the overall “most reliable networ<\/em>k” (followed by EE<\/a>, Vodafone<\/a> and Three UK<\/a>). But it’s not just a question of mobile broadband speed.<\/p>\n

GWS states that they conducted a total of 936,249 data and voice task tests in order to evaluate mobile network performance across the United Kingdom. The tests were conducted using the GWS OneMeasure App<\/strong> running on iPhone devices, Rohde & Schwarz\u2019s Freerider SW using Samsung Galaxy devices, and the GWS Mobistat data evaluation and reporting platform.<\/p>\n

In addition, GWS worked with Jigsaw Research – an international strategic insights agency – to conduct a series of in-depth qualitative focus group sessions with UK smartphone owners aged 18+ across the UK. The company also teamed-up with YouGov to conduct some “broader quantitative consumer polling<\/em>” (i.e. total sample size was 2,117 adults, of which 1,913 had a Smartphone). Most of this was done in late January 2020.<\/p>\n

Overall the GWS Reliability OneScore results reveal that O2<\/a> is the best operator for 18 out of the 36 cities. The second most reliable network was EE<\/a>, which scored most reliable in 14 locations. We should caveat that almost every other study that we’ve seen tends to show EE<\/a> as coming top or fighting over the top spot with Vodafone<\/a>, while Three UK<\/a> and O2<\/a> tend to languish behind.<\/p>\n

Key Findings<\/strong><\/span><\/p>\n

* The “sweet spot<\/em>” of network speed is between 4-6 seconds as nearly 8 out of 10 deem this to be an acceptable time to wait to complete mobile based activities such as loading news and other websites. Using this metric as a benchmark, GWS’ engineering level test data across the UK highlights that typically operators are reaching this speed 96% of the time.<\/p>\n

* 56% of consumers report that they \u2018usually\u2019 encounter problems with their mobile network and websites or apps failing to load impacts almost 30%. Meanwhile 21% reported poor voice quality, while 19% said calls sometimes don’t connect and 19% noted that calls had dropped mid-call.<\/p>\n

* 41% now consider network reliability to be more important than speed, compared to just 1% who say that speed is more important to them than reliability.<\/p>\n

* 44% said that calls always connecting when they dial was \u201cextremely important\u201d to them, calls dropping infrequently is considered \u201cextremely important\u201d by 37%, while voice call quality was listed as \u201cextremely important\u201d by 38% of consumers.<\/p>\n

* Interestingly voice call related concerns are 2 to 3 times more important to consumers than data speed concerns; speeds for uploads and downloads are considered extremely important by only 15% and 24% respectively.<\/p>\n

* When asked to select one area for improvement by network operators, 28% reported the desire for increased network coverage, as opposed to just 8% who wanted to see faster data speeds.<\/p>\n

* When selecting a new plan, 54% of people said that network coverage would be an important factor in their decision \u2013 more than double the amount of people who would consider network speed (26%).<\/p><\/blockquote>\n

Otherwise Liverpool wins most reliable city for mobile network performance, with Leeds ranked the worst. Sadly this is difficult to judge since GWS has not provided a detailed breakdown of the results for each city.<\/p>\n

\"gws_onescore_mobile_uk_network_reliability_2020\"<\/div>\n

Dr. Paul Carter, CEO of GWS, said: “The need for speed is an ongoing conversation in the industry and seems to be the de facto benchmark when measuring network success. But that model is broken \u2013 while the advance of 5G<\/a> brings with it exciting innovations that will undoubtedly change the way we use our phones, just like 4G<\/a> did a few years ago, using your smart phone is not a race<\/em>.”<\/p>\n

“Consumers are not just using their phones for speed hungry activities. They use their phones for a wide range of activities \u2013 from calls and messaging to life administration tasks and shopping … Speed and reliability need to co-exist and operators need to weave together a complex tapestry, otherwise known as the \u201cnetwork,\u201d to ensure they are delivering on all fronts for consumers, not just speed<\/em>.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Global Wireless Solutions has published the results of their latest “extensive national” study into mobile network (4G etc.) performance across 36 cities, which is one of the few to name O2 as the overall “most reliable network” (followed by EE, Vodafone and Three UK). But it’s not just a question of mobile broadband speed.<\/p>\n","protected":false},"author":1,"featured_media":20975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[62,61,150,405,60,32,34,63,96],"class_list":["post-20974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-3g","tag-4g","tag-awards","tag-ee","tag-mobile-broadband","tag-o2","tag-statistics","tag-three-uk","tag-vodafone"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nGWS Reveals the Best Mobile Operators for 36 UK Cities - 2020 - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Global Wireless Solutions has published the results of their latest "extensive national" study into mobile network (4G etc.) performance across 36 cities,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/02\/gws-reveals-the-best-mobile-operators-for-36-uk-cities-2020.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GWS Reveals the Best Mobile Operators for 36 UK Cities - 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