{"id":21553,"date":"2020-03-19T20:53:08","date_gmt":"2020-03-19T20:53:08","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=21553"},"modified":"2020-03-19T20:57:46","modified_gmt":"2020-03-19T20:57:46","slug":"netflix-lowers-video-quality-to-aid-broadband-isp-congestion","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/03\/netflix-lowers-video-quality-to-aid-broadband-isp-congestion.html","title":{"rendered":"Netflix Lowers Video Quality to Aid Broadband ISP Congestion"},"content":{"rendered":"

In a somewhat unusual development Netflix, the global internet video streaming giant, has responded to some concerns about broadband congestion in other European countries by agreeing with the EU to lower the quality (bitrate) of its videos for the next 30 days (i.e. easing the strain on fixed line ISPs and mobile operators).<\/p>\n

The move will result in the company reducing video bitrates across all of their streams, although they have yet to say if those paying extra for the highest quality are going to be compensated. Netflix have also yet to confirm if this will apply to the United Kingdom, where the majority of fixed line providers have yet to really struggle with managing increased demand (we’ve covered this here<\/a>).<\/p>\n

Indeed all of the biggest UK providers will already be using specialised Content Delivery Networks<\/strong> (CDN) to effectively cache online videos closer to their end-users, which helps to ease the burden of video streaming services on their networks and wider capacity (not only Netflix but many others too, such as YouTube, Amazon<\/a> Prime, NOW TV<\/a> etc.).<\/p>\n

Netflix’s video streams generally aren’t massive data hogs by modern standards, although they can be quite consistent in their data use, especially in busy family homes. A low quality Standard Definition (SD) stream on their service can use between just 0.5Mbps and up to 3Mbps of speed, while High Definition (HD) prefers around 5Mbps and 25Mbps is recommended for 4K (most people use their HD service).<\/p>\n

Nevertheless a few eyebrows were raised earlier today after Thierry Breton<\/strong>, EU Commissioner for the Internal Market (and Ex-CEO of France Telecom), suggested that Netflix could help congestion in some countries – like Italy – by reducing their video quality to SD.<\/p>\n

Clearly Thierry has never tried to watch SD video on one of today’s large screen 4K TVs (it’s a fairly poor experience) or read much about how online content distribution actually works, but despite this Netflix has agreed to reduce their streaming quality, albeit not all the way down to SD and they’re still promising a “good<\/em>” quality service.<\/p>\n

A Netflix Spokesperson said:<\/strong><\/p>\n

“Following the discussions between commissioner Thierry Breton and Reed Hastings \u2013 and given the extraordinary challenges raised by the coronavirus \u2013 Netflix has decided to begin reducing bit rates across all our streams in Europe for 30 days. We estimate that this will reduce Netflix traffic on European networks by around 25% while also ensuring a good quality service for our members.”<\/p><\/blockquote>\n

Streaming video content is a fact of life for most internet providers and indeed it accounts for around 70% of all consumer data traffic. Ultimately, due to the nature of how such content is typically distributed to end-users, we have our doubts about the impact that this will have. On the other hand ISPs are unlikely to object since there’s no real downside for them and Netflix will take most of the flack, if there is any.<\/p>\n

In terms of what this actually means, well.. we’ll have to wait and see, but by reducing the bitrates what they really mean is that a higher level of compression will be applied to their streams. The result is likely to be that, while the resolution will probably remain the same, you might instead notice more artefacts in the quality of the video (distortions, fuzzy areas, more blur etc.).<\/p>\n

Equally it’s possible that they may apply extra compression to the audio stream too and that would perhaps be less noticeable, although audio tends to only play a smaller role.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a somewhat unusual development Netflix, the global internet video streaming giant, has responded to some concerns about broadband congestion in other European countries by agreeing with the EU to lower the quality (bitrate) of its videos for the next 30 days (i.e. easing the strain on fixed line ISPs and mobile operators).<\/p>\n","protected":false},"author":1,"featured_media":21554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[45,42],"class_list":["post-21553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-video-streaming","tag-iptv"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nNetflix Lowers Video Quality to Aid Broadband ISP Congestion - ISPreview UK<\/title>\n<meta name=\"description\" content=\"In a somewhat unusual development Netflix, the global internet video streaming giant, has responded to some concerns about broadband congestion in other\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/03\/netflix-lowers-video-quality-to-aid-broadband-isp-congestion.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix Lowers Video Quality to Aid Broadband ISP Congestion - 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