{"id":21577,"date":"2020-03-20T15:09:57","date_gmt":"2020-03-20T15:09:57","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=21577"},"modified":"2020-03-20T15:09:57","modified_gmt":"2020-03-20T15:09:57","slug":"covid-19-amazon-agrees-to-reduce-video-streaming-quality","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/03\/covid-19-amazon-agrees-to-reduce-video-streaming-quality.html","title":{"rendered":"COVID-19 &#8211; Amazon Agrees to Reduce Video Streaming Quality"},"content":{"rendered":"<p>The latest to join Netflix (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/03\/netflix-lowers-video-quality-to-aid-broadband-isp-congestion.html\">here<\/a>) and YouTube (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/03\/covid-19-youtube-cuts-video-stream-quality-to-standard-def.html\">here<\/a>) in reducing the bitrate of their streams &#8211; so as to help broadband ISPs deal with rising levels of network demand &#8211; is <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/amazon\" rel=\"nofollow\" target=\"_blank\">Amazon<\/a> (Prime Video), which claims to be applying a similar measure &#8220;<em>where needed<\/em>,&#8221; such as when requested by internet providers and local authorities.<!--more--><\/p>\n<p>As we&#8217;ve said a few times now, broadband ISPs in the United Kingdom currently appear to be coping quite well and so the rising levels of data traffic from residential connections has been manageable (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/03\/covid-19-home-working-probably-wont-break-uk-broadband.html\">covered here<\/a>); they&#8217;re able to cope with way above normal levels. Many providers also cache video content much closer to their end-users and this helps to significantly ease the burden on their networks.<\/p>\n<p>Nevertheless we suspect that internet providers won&#8217;t object to what video streaming providers are now doing since there&#8217;s no major downside for them and it may even help to save a bit of money. The latest example of this appears to be <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/amazon\" rel=\"nofollow\" target=\"_blank\">Amazon<\/a>&#8217;s Prime Video service, although they haven&#8217;t said precisely how this change will be implemented.<\/p>\n<blockquote class=\"bq1\"><p><strong>A Spokesperson for <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/amazon\" rel=\"nofollow\" target=\"_blank\">Amazon<\/a> said (<a href=\"https:\/\/www.theguardian.com\/media\/2020\/mar\/20\/amazon-prime-video-to-slow-streaming-to-fight-broadband-overload\">The Guardian<\/a>):<\/strong><\/p>\n<p>&#8220;We support the need for careful management of telecom services to ensure they can handle the increased internet demand, with so many people now at home full-time due to Covid-19.<\/p>\n<p>Prime Video is working with local authorities and internet service providers where needed to help mitigate any network congestion, including in Europe, where we\u2019ve already begun the effort to reduce streaming bitrates while maintaining a quality streaming experience for our customers.&#8221;<\/p><\/blockquote>\n<p>At the time of writing it remains unclear whether they are making this change in the UK or indeed if any ISPs in the local market have requested it. In any case the real test is likely to come next week, now that UK schools have closed.<\/p>\n<p>In other news it&#8217;s been suggested that the iPlayer (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bbc\" target=\"_blank\">BBC<\/a>) service may also be planning to make a similar change, although they&#8217;ve yet to confirm their plans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest to join Netflix (here) and YouTube (here) in reducing the bitrate of their streams &#8211; so as to help broadband ISPs deal with rising levels of network demand &#8211; is Amazon (Prime Video), which claims to be applying a similar measure &#8220;where needed,&#8221; such as when requested by internet providers and local authorities.<\/p>\n","protected":false},"author":1,"featured_media":21578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[45,42],"class_list":["post-21577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-video-streaming","tag-iptv"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID-19 - Amazon Agrees to Reduce Video Streaming Quality - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The latest to join Netflix (here) and YouTube (here) in reducing the bitrate of their streams - so as to help broadband ISPs deal with rising levels of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/03\/covid-19-amazon-agrees-to-reduce-video-streaming-quality.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COVID-19 - Amazon Agrees to Reduce Video Streaming Quality - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The latest to join Netflix (here) and YouTube (here) in reducing the bitrate of their streams - so as to help broadband ISPs deal with rising levels of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/03\/covid-19-amazon-agrees-to-reduce-video-streaming-quality.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-20T15:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/internet_and_multimedia_uk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2020\\\/03\\\/covid-19-amazon-agrees-to-reduce-video-streaming-quality.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2020\\\/03\\\/covid-19-amazon-agrees-to-reduce-video-streaming-quality.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"COVID-19 &#8211; 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