{"id":22788,"date":"2020-06-18T07:40:09","date_gmt":"2020-06-18T06:40:09","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=22788"},"modified":"2020-06-18T07:40:09","modified_gmt":"2020-06-18T06:40:09","slug":"kcom-launch-cheap-fttp-broadband-offer-to-broaden-appeal","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/06\/kcom-launch-cheap-fttp-broadband-offer-to-broaden-appeal.html","title":{"rendered":"KCOM Launch Cheap FTTP Broadband Offer to Broaden Appeal"},"content":{"rendered":"

Hull-based UK ISP KCOM<\/a> has launched a cheaper Fibre-to-the-Premises (FTTP<\/a>) based broadband package (it’s actually more of a special offer on an existing plan) to help broaden their appeal, which will give new customers an unlimited 30Mbps (15Mbps upload) service from just \u00a325 per month (normally \u00a340).<\/p>\n

The move comes as KCOM<\/a> continues to expand “full fibre<\/em>” beyond their traditional network area, where until now they have tended to enjoy market dominance as the incumbent provider. However as they build into more of East Yorkshire<\/strong> and North Lincolnshire<\/strong> then they will find themselves crossing into some increasingly competitive areas with existing networks (e.g. Openreach<\/a>).<\/p>\n

For example, KCOM<\/a> has largely completed a deployment across Driffield, Market Weighton and Nafferton. On top of that they’re now moving into Withernsea, Hornsea, Pocklington, Howden and Goole (here<\/a>). Many of these areas also have access to Openreach<\/a>’s hybrid fibre FTTC<\/a> and some gigabit FTTP<\/a>. A few ISPs on Openreach<\/a>’s network (e.g. Vodafone<\/a>, TalkTalk<\/a>) make it possible to get a 36Mbps tier for c.\u00a320-\u00a324 per month.<\/p>\n

Suffice to say that trying to sell an entry-level 30Mbps service at \u00a340 per month into those new areas is a much tougher ask and hence the new deal of \u00a325 (plus a \u00a325 one-off connection fee). Unfortunately this is only a time-limited special offer (they’re probably testing the waters a bit) for new orders made by 12th August 2020 and the price returns to \u00a340 after 12 months (they also warn that prices may increase during your contract term).<\/p>\n

Sean Royce, MD of KCOM Retail, said:<\/strong><\/p>\n

“For the first time, we\u2019ve launched an unlimited, full fibre, broadband package for just \u00a325 a month.<\/p>\n

That\u2019s the cheapest we\u2019ve ever offered an unlimited fibre broadband package for.<\/p>\n

It\u2019s a 30Mbps package \u2013 which means you\u2019ll be able to stream and surf and game and do everything your family likes to do. And because it\u2019s unlimited you\u2019ll never run out of data \u2013 and you\u2019ll know exactly what you\u2019ll be paying each month.<\/p>\n

We think this is the best value broadband service we\u2019ve ever offered. Plus, because it\u2019s on our award-winning full fibre network it is incredibly reliable.<\/p>\n

If you\u2019ve ever experienced the \u2018spinning circle of death\u2019 while you\u2019re waiting for something to buffer you\u2019ll know how important reliability is.”<\/p><\/blockquote>\n

Balancing pricing between their incumbent network patch and that of more competitive areas was always going to be a challenge for KCOM as they grow their reach, which is probably why they’re only doing this as a special offer for now. The good news is that the value gap on their ultrafast plans is less of a problem. Time will tell how effective this is at pulling customers away from rival FTTC<\/a> ISPs (i.e. give them a taste of FTTP<\/a> and they’ll soon see the benefits).<\/p>\n","protected":false},"excerpt":{"rendered":"

Hull-based UK ISP KCOM has launched a cheaper Fibre-to-the-Premises (FTTP) based broadband package (it’s actually more of a special offer on an existing plan) to help broaden their appeal, which will give new customers an unlimited 30Mbps (15Mbps upload) service from just \u00a325 per month (normally \u00a340).<\/p>\n","protected":false},"author":1,"featured_media":22789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[24],"tags":[56,76,461,441],"class_list":["post-22788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk-isp-special-offers","tag-fttp","tag-kc","tag-lincolnshire","tag-yorkshire"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nKCOM Launch Cheap FTTP Broadband Offer to Broaden Appeal - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Hull-based UK ISP KCOM has launched a cheaper Fibre-to-the-Premises (FTTP) based broadband package (it's actually more of a special offer on an existing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/06\/kcom-launch-cheap-fttp-broadband-offer-to-broaden-appeal.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KCOM Launch Cheap FTTP Broadband Offer to Broaden Appeal - 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