{"id":23869,"date":"2020-09-07T09:00:21","date_gmt":"2020-09-07T08:00:21","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=23869"},"modified":"2020-09-04T16:22:11","modified_gmt":"2020-09-04T15:22:11","slug":"tesco-mobile-refreshes-its-uk-logo-to-look-like-parent-firm","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/09\/tesco-mobile-refreshes-its-uk-logo-to-look-like-parent-firm.html","title":{"rendered":"Tesco Mobile Refreshes its UK Logo to Look Like Parent Firm"},"content":{"rendered":"

In a small development Tesco Mobile<\/a> today appears to have conducted a brand (logo) redesign, which they say will aim to revitalise the brand expression and to align more closely with the wider Tesco family. Otherwise there doesn’t appear to be anything dramatically new.<\/p>\n

Rachel Swift, CMO of Tesco Mobile<\/a>, said: “From research we know the changes we\u2019ve made have had a positive impact on how our brand is perceived, with more people than ever saying our new look and feels signposts quality and expertise. We\u2019re proud to share our brand redesign, which takes us on to the next chapter of the Tesco Mobile<\/a> story. Our new identity embodies our values and visually reinforces our position as part of the Tesco family<\/em>.”<\/p>\n","protected":false},"excerpt":{"rendered":"

In a small development Tesco Mobile today appears to have conducted a brand (logo) redesign, which they say will aim to revitalise the brand expression and to align more closely with the wider Tesco family. Otherwise there doesn’t appear to be anything dramatically new.<\/p>\n","protected":false},"author":1,"featured_media":23871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nTesco Mobile Refreshes its UK Logo to Look Like Parent Firm - ISPreview UK<\/title>\n<meta name=\"description\" content=\"In a small development Tesco Mobile today appears to have conducted a brand (logo) redesign, which they say will aim to revitalise the brand expression\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/09\/tesco-mobile-refreshes-its-uk-logo-to-look-like-parent-firm.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesco Mobile Refreshes its UK Logo to Look Like Parent Firm - 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