{"id":23932,"date":"2020-09-10T08:06:28","date_gmt":"2020-09-10T07:06:28","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=23932"},"modified":"2020-09-10T08:11:44","modified_gmt":"2020-09-10T07:11:44","slug":"new-uk-smart-data-laws-may-help-broadband-deal-comparisons","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/09\/new-uk-smart-data-laws-may-help-broadband-deal-comparisons.html","title":{"rendered":"New UK Smart Data Laws May Help Broadband Deal Comparisons"},"content":{"rendered":"<p>The UK Government has proposed to mandate that broadband and phone providers, as well as related companies in the sector, should participate in their new &#8220;<em>Smart Data<\/em>&#8221; initiative, which aims to foster the &#8220;<em>sharing [of] customer data<\/em>&#8221; in order to deliver better product comparisons and billing management across accounts etc.<!--more--><\/p>\n<p>At present a <strong>Smart Data<\/strong> policy is already being widely used in the banking sector, which makes it easier for consumers and small businesses (SME) to manage bank accounts, &#8220;<em>for example by viewing several bank accounts in a single app<\/em>.&#8221; Admittedly, that example sounds like you&#8217;d be creating a potentially risky single point of data privacy and security failure, but on the other hand such apps are very helpful and have been around for awhile (e.g. <a href=\"https:\/\/www.moneydashboard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Money Dashboard<\/a>).<\/p>\n<p>The Government (DCMS and BEIS) has thus decided, as part of their <strong>National Data Strategy<\/strong> (NDS), to extend these powers to other sectors and the &#8220;<em>most likely first sector<\/em>&#8221; in which they expect this legislation to be used is communications (telecommunications). The energy and retail sectors would follow later.<\/p>\n<p>The powers would make it possible for government to &#8220;<em>mandate industry involvement<\/em>&#8221; in Smart Data initiatives across the economy where they are not participating already, &#8220;<em>subject to sector-specific assessment and consultation<\/em>.&#8221; The claim is that this will &#8220;<em>see companies facilitate new services that drive better deals and savings for consumers, by sharing customer data, <u>at their request<\/u>, with authorised third parties<\/em>.&#8221;<\/p>\n<p>In theory, such legislation could &#8220;<em>improve competition, giving more choice and lower prices to customers,<\/em>&#8221; with the potential to benefit consumers and small businesses by <strong>\u00a318 billion a year<\/strong>. The specific examples of broadband ISPs and phone providers are used, which mentions &#8220;<em>improved product comparison, viewing all your bills in one place, or easier management across accounts, which could even be designed specifically for vulnerable consumers<\/em>.&#8221;<\/p>\n<blockquote class=\"bq1\"><p><strong>Paul Scully, UK Minister for Small Businesses and Consumers, said:<\/strong><\/p>\n<p>&#8220;This government is committed\u202fto transforming our economy so pioneering businesses can thrive and consumers can save time and money.<\/p>\n<p>Innovative businesses across the UK are already using Smart Data to find new solutions to age-old problems, revolutionising everything from invoicing through to automatic account switching.<\/p>\n<p>It\u2019s vital we harness this technology across the whole of our economy. The roll out of Smart Data into new sectors such as communications will help support even more cutting-edge start-ups and could boost businesses and consumers by a staggering \u00a318 billion a year.&#8221;<\/p><\/blockquote>\n<p>At this stage we don&#8217;t yet know precisely how the industry will seek to make use of the new laws, although <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a>&#8217;s recent move to explore the potential impact of &#8220;<em>personalised pricing<\/em>&#8221; on broadband ISP, phone and mobile services (i.e. when providers adopt the ability to set different prices for different customers, based on individual characteristics) might provide one option (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/08\/ofcom-uk-ponders-personalised-broadband-and-mobile-pricing.html\">here<\/a>).<\/p>\n<p>At present though personalised pricing remains somewhat of a minefield, which may end up resulting in some people paying more for the same service and thus grows a risk of &#8220;<em>unfair<\/em>&#8221; price discrimination. Indeed <a href=\"https:\/\/www.ofcom.org.uk\/phones-telecoms-and-internet\/information-for-industry\/personalised-pricing-for-communications\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ofcom\u2019s research<\/strong><\/a> found that most people &#8220;<em>felt personalised pricing was \u2018unfair\u2019, with a lack of transparency about how the price would be calculated and uncertainty about whether they had a good deal<\/em>.&#8221;<\/p>\n<p>In the short-term we expect that Smart Data may instead lead to simpler improvements, but it clearly has the scope to go further. As the government says, &#8220;<em>Smart Data\u202fenables businesses to provide consumers with more intuitive, easy-to-use services such as better account and bill management, switching services for savings, and targeted support for vulnerable consumers &#8230; For example, Smart Data has facilitated services which could alert a vulnerable consumer\u2019s trusted contact (such as a family member or friend) if there is unusual activity on a bank account<\/em>.&#8221;<\/p>\n<p>The government said they will introduce &#8220;<em>primary legislation<\/em>&#8221; to support all of this just as soon as parliamentary time allows, whenever that is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK Government has proposed to mandate that broadband and phone providers, as well as related companies in the sector, should participate in their new &#8220;Smart Data&#8221; initiative, which aims to foster the &#8220;sharing [of] customer data&#8221; in order to deliver better product comparisons and billing management across accounts etc.<\/p>\n","protected":false},"author":1,"featured_media":23934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,1645],"tags":[109,38,479],"class_list":["post-23932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","category-key_uk_isp_industry_developments","tag-internet-privacy","tag-politics","tag-security"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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